Top 10 luxury brand social videos of H1
Luxury marketers upped the drama in their video strategies during the first half of this year by creating social films that likely helped them reach commerce, lifestyle and loyalty goals.
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Top 10 luxury brand multichannel campaigns of H1
Rebranding and seasonal inspiration were the center of the stand-out marketing plans enacted during the first half of this year by luxury brands such as Burberry, Cartier, Jaguar and Nordstrom.
Who are the big personalities in luxury?
Brands such as Louis Vuitton, Gucci, Michael Kors and Marc Jacobs that have strong personalities behind their brand will be more likely to create an impression among consumers and achieve lifelong affinity from the public, something marketers should strive to do.
Luxury Daily, July 26, 2012 – Should luxury retailers have an in-store concierge?
Luxury Daily, July 18, 2012 – Audi creates 360-degree digital display in new showrooms
Nordstrom, Topshop deal likely not to lead to brand dilution
Topshop’s range of merchandise in select Nordstrom stores this summer is widely believed to be a savvy move by the two retailers, indicating that this partnership will not tarnish the high-end department store chain’s luxury gleam.
How Neiman Marcus can avoid brand dilution with the Target collaboration
Maintaining brand image, quality of products and customer service are the main factors that department store chain Neiman Marcus must keep in mind to avoid brand dilution when partnering with mass merchandiser Target.
Luxury Daily, June 11, 2012 – Is social video the new commercial?
Mercedes chooses social for Father’s Day book push
German automaker Mercedes-Benz is pushing a new coffee table book published by teNeues that shows its history through photography as a Father’s Day gift.
Chanel combines exhibit, in-store displays for Little Black Jacket
To celebrate Chanel’s Little Black Jacket exhibition coming to New York, the French fashion label is using its boutique locations to drive sales and increase event awareness.