Luxury Daily, November 19, 2012 – Diane von Furstenberg, Michael Kors boost gift items to seasonal must-haves via email
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Chanel pushes city-specific collection via castle spectacle
French fashion house Chanel is showing its Métiers d’Art Collection in a Scottish castle to flaunt the inspiration behind the pieces from the brand’s history in the country.
Chanel leverages Paris exhibit via social media, video
French fashion house Chanel is using its social media channels to promote a video teaser for the Little Black Jacket exhibit in Paris which displays 113 photographs of notable people wearing the iconic jacket.
Chanel, Rolls-Royce target affluent males via Bloomberg Pursuits
Advertisers including Chanel, Ralph Lauren, Rolls-Royce, Harry Winston and Montblanc are targeting the affluent business audience of Bloomberg Pursuits’ fall 2012 issue.
Luxury Daily, October 25, 2012 – Chanel, Barneys face flak for pushing brand envelope
Swarovski broadens brand accessibility through female-targeted book
Precision-cut crystal maker Swarovski is looking to make the brand more accessible to its female consumers through a how-to book published by French publishing house La Martiniere.
Fendi drives ecommerce through virtual Baguette pop-up shop
Italian fashion house Fendi is enabling ecommerce for a limited time through an online pop-up shop dedicated to the 15th anniversary of the label’s Baguette handbag.
Chanel relays brand history, innovation via interactive heritage microsite
French fashion house Chanel is introducing consumers to its brand heritage via a new microsite Inside Chanel that retraces the people and events that led up to the creation of the label.
Luxury Daily, October 2, 2012 – Harrods marries fashion, food in digital campaign
Armani, Zegna kick off inaugural M magazine for discerning affluent men
Giorgio Armani, Ermenegildo Zegna, Tod’s and Louis Vuitton are just some of the advertisers in Fairchild Fashion Media’s new M magazine that is geared towards an affluent male audience.