Luxury Daily, March 20, 2013 – Prada contemporizes Real Fantasies collection via seasonal video
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Luxury Daily, March 19, 2013 – Oscar de la Renta revitalizes ecommerce with personalized fitting tool
Gucci teases spring/summer collections via fast-paced video
Italian fashion house Gucci is flaunting its spring/summer 2013 collections through a short, fast-paced video that shows off both men’s and women’s apparel and accessories.
Are fashion designers the new branding tool?
Many fashion designers are moving into the spotlight by showing off other talents, but how much does this additional exposure really help a brand?
Chloé incentivizes video views via 60th anniversary contest
French fashion house Chloé is giving consumers an incentive to watch videos from the eight-part mini film series on its 60th anniversary collection through a quiz-style Facebook application.
Chanel flaunts timeless relevancy in jacket film
French fashion house Chanel is flaunting the timeless quality of its iconic jacket in a new film that outlines the item’s history from 1954 to present day.
Luxury Daily, March 1, 2013 – Is US hiatus for Fashion’s Night Out a setback for luxury marketers?
Louis Vuitton, Zegna push menswear in second M magazine issue
Ermenegildo Zegna, Hugo Boss, Christian Dior, Canali, Louis Vuitton and other advertisers took out pages in the second issue of Fairchild Fashion Media’s male-targeted M magazine with actor Tobey Maguire on the cover.
Luxury Daily, February 28, 2013 – Do Saks’ woes signal luxury retail shift?
Luxury Daily, February 22, 2013 – Michael Kors breaks into millennial culture via new Kors Collaborations