Top 10 luxury ecommerce sites of 2010
The luxury sector’s digital strategy stretches from Web sites to social media marketing and online advertising. However, the ecommerce site is the one that brings home the bacon.
The luxury sector’s digital strategy stretches from Web sites to social media marketing and online advertising. However, the ecommerce site is the one that brings home the bacon.
Luxury brands have started to explore Facebook’s viability as a retail channel as the social network continues to position itself as the one stop shop for communications, networking and marketing on the Internet.
Ecommerce destination HauteLook has followed the Gilt Groupe precedent by launching its own flash-sale travel program, Getaways.
HauteLook.com is letting consumers use their iPhones to buy discounted luxury items from its flash sales with the launch of a new mobile application.
Louis Vuitton, Ralph Lauren and Coach have the luxury sector’s highest digital IQs because of their attention to social media and mobile, according to L2 Think Tank.