Balenciaga teases new handbag with branded microsite
French label Balenciaga is teasing a new handbag through a dedicated microsite and email campaign to spark consumer interest in the new product.
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Montblanc channels art history for new Patron of Arts video
Montblanc, maker of writing instruments and watches, is channeling Italian art and history through a video highlighting the craftsmanship and inspiration behind the limited-edition Patron of Art 2013 writing instrument.
Purdey showcases hunting lifestyle in new collection video
Gun and rifle makers James Purdey & Sons is showcasing the lifestyle of the brand through a video for its new collection that displays the social aspects of hunting.
Top 10 luxury branding efforts of H1
During the first half of 2013, luxury brands revamped names, logos, Web sites and campaigns to bring their brands into the future and remain current to consumers.
Top 10 luxury brand social videos of H1
During the first half of 2013, luxury marketers used social videos to tell the stories behind their products and give life to campaigns.
Tacori explains target customers via behind-the-scenes video
U.S. jewelry brand Tacori is taking fans behind the scenes of its Par Chance video campaign to explain what it means to be a “Tacori girl” through exclusive interviews.
Chanel pushes skincare line with star-focused video series
French fashion house Chanel is advertising its skincare line through a video series featuring the return of previous brand ambassador, actress Diane Kruger, as well as other digital content on the brand’s Web site.
Fendi to boost foot traffic in new Paris flagship by offering exclusive handbag
Italian fashion label Fendi is continuing promotions for its new flagship boutique in Paris with an exclusive handbag offering.
Luxury Daily, July 23, 2013 – Bidding war for Saks to bring positive changes for retailer
Luxury Daily, July 19, 2013 – Hermès’ sales up 16pc driven by home furnishings, spring/summer campaign