Luxury Daily, July 2, 2013 – Feud far from over, LVMH fined in legal battle against Hermès
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Armani, Cartier push men’s eyewear in third M issue
Giorgio Armani, Cartier and other luxury marketers are pushing men’s eyewear in the third issue of Fairchild Fashion Media’s male-targeted M magazine.
Bergdorf enchants national audience with documentary screenings
New York department store Bergdorf Goodman is partnering with Web platform Tugg Inc. to bring its “Scatter My Ashes at Bergdorf’s” documentary to cities around the country.
Bloomingdale’s loses brand leader, gains opportunity for fresh voice
The retirement of department store chain Bloomingdale’s vice president of fashion direction may come as a loss for the retailer, but creates an opportunity for it to fill the position and find a new voice for itself.
Luxury Daily, June 3, 2013 – Developing LVMH, Hermès feud symbolic of investors’ interest in luxury
LVMH boosts corporate awareness with film restoration funding
French conglomerate LVMH Moët Hennessy Louis Vuitton is gaining exposure among attendees at the Cannes Film Festival by funding the digitalization and restoration of “The Umbrellas of Cherbourg.”
Chanel challenges short consumer attention span with brand film
Chanel’s bold move to create an 18-minute brand film for its 100th anniversary signals that the French label is not only an innovator in fashion, but is also looking to break the rules with its digital marketing.
Top 10 luxury branding efforts of Q1
Luxury marketers embraced the New Year by reasserting their status in the industry or making a new name for their brand.
Top 10 luxury brand social videos of Q1
Luxury marketers pushed their new collections and brand identities through social videos during the first quarter of 2013.
Top 10 luxury brand digital marketers of Q1
Fashion marketers dominated digital during the first quarter of the year to push content and lifestyle, while automotive and travel brands followed close behind.