Gucci extends agreement with Thai actress, ambassador Davika Hoorne
Actress and model Davika Hoorne, now representing both Gucci and Gucci Beauty, remains the first Thai celebrity to hold such a role for the Kering-owned company.
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Hennessy’s short film series uses on-site adventure to educate
For snippets featuring Hong Kong rapper and singer Jackson Wang, the LVMH-owned Cognac brand captured content on the maison’s Château de Bagnolet estate.
YSL Beauty ups social media buzz with new digital campaign
Five celebrity figures join the French luxury brand to promote “Myslf,” a new scent with resonance based in broadened definitions of masculinity.
75pc of luxury consumers value enhanced technological integration: Bain
As demand for improved in-store experiences increases, emerging digital tools could offer the cohort solutions, according to a new report from the global consulting firm.
LVMH cheers on 2024 Olympic Games with ‘Crafting Dreams’ campaign
As a premium sponsor, the French luxury conglomerate is teasing what lies ahead for the major sporting event.
Luxury turns towards new gaming frontiers
Collaborations between maisons and video game companies are more commonplace than ever before, as of late transitioning from software launches to the personal luxury goods space.
‘Big Brown Bag’ anniversary celebration continues at Bloomingdale’s
U.S. department store chain Bloomingdale’s is celebrating the occasion with a number of online and in-store activations.
LVMH Data AI Summit returns for second year
For 2023’s instance, French luxury conglomerate LVMH is focusing on the power and challenges of generative Artificial Intelligence (AI).
Louis Vuitton debuts podcast, diving into maison’s cultural history
The French fashion house’s new “Louis Vuitton [Extended]” series is hosting creative visionaries, giving consumers the inside scoop on the leaders behind their luxury goods.
Mall openings accounted for 38pc of new luxury retail leases in 2022: JLL
U.S. shopping centers are allocating significant amounts of square footage to the creation of new luxury wings as high-end brands continue to drive foot traffic.