Top 5 brand moments from last week
Brands took advantage of the approaching holiday and used romance and special Valentine’s Day offers to promote purchases.
Brands took advantage of the approaching holiday and used romance and special Valentine’s Day offers to promote purchases.
The majority of Canada’s population lives within 100 miles of the United States border and with lower sales tax and more retailers, Canadians are increasingly crossing the border for shopping excursions.
Michael Kors, Donna Karan and Oscar de la Renta were among the advertisers to lend their wares to advertorial celebrating the rebirth of downtown New York in the February issue of Vogue.
Bulgari is partnering with Italian curators to put on an exhibit dedicated to celebrating classic Italian fashion during the mid-twentieth century.
Before the spring collections officially reached store shelves, a number of fashion labels, including Donna Karan and Oscar de la Renta, prompted pre-order purchases through email campaigns.
American fashion designer Alexander Wang is helping Italian furniture brand Poltrona Frau reach urbanites with a capsule collection.
Mercedes-Benz Canada is narrowing attention to local weather conditions with a new campaign that focuses on the four-wheel drive system, 4Matic, found within its vehicles.
The global luxury market is projected to be valued at $374.85 billion by 2020, according to a new report by Transparency Market Research.