Published: April 15, 2014
Today in luxury marketing – Burberry unveils Shanghai flagship; Luxury car market: The key factor in China is a nonstarter in the US; BMW recall 2014: automaker recalls 156,000 luxury cars and SUVs over faulty engine bolts; Next residents of a luxury building: police horses.
Published: March 14, 2014
Karl Lagerfeld, creative director of both Chanel and Fendi, is spending time curating the fragrance portfolio of his eponymous fashion label with a interactive digital touchpoint approach to increase awareness for the new range.
Published: February 5, 2014
Apple is holding a series of conversations with fashion players at its SoHo store in New York to show its place and connections in the industry.
Published: January 13, 2014
Fashion illustrations, once the cornerstone of print ad campaigns for apparel brands, are making a comeback in digital form on social media courtesy of a number of fashion brands.
Published: December 2, 2013
Today in luxury marketing – Wildest desires; Red Square bids goodbye to Louis Vuitton suitcase; Luxury coat brand Moncler readies $1.1B flotation; Get ready for Karl’s debut London store.
Published: September 11, 2013
Most luxury buyers do online research before buying, but 65 percent of consumers will buy from a store to touch and feel the product before deciding on it, according to new research from Google.
Published: September 3, 2013
Prada-owned Miu Miu is eliciting consumers’ emotions through a new female-focused film that tells the story of a dressmaker in Sicily.
Published: August 9, 2013
During the first half of 2013, luxury marketers created elaborate in-store displays, designed intriguing windows and hosted events to get consumers further involved in their brands.
Published: August 8, 2013
Luxury marketers deeply engaged consumers on digital platforms through games, exclusive content and product personalization tools during the first half of 2013.
Published: May 9, 2013
Digital innovation is a top priority for British luxury brands this year, with mobile commerce becoming an increasingly important focus, according to a new report from Walpole British Luxury and Ledbury Research.