Luxury Daily, March 17, 2020 – Luxury retailers could be devastated by COVID-19 fallout
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With China’s beauty market tipped to reach a value of $62 billion this year, 2020 is shaping up to be an enormous period for brands in the sector.
Armed with growing wealth, technological prowess and a penchant for responsible consumption, millennials have transformed the luxury market in recent years, changing how brands approach everything from marketing to in-store experiences.
NEW YORK – A client’s experience can be defined within the first 30 seconds of interaction with a brand, making first impressions pivotal.
French fashion house Louis Vuitton is looking to engage consumers through entertainment by launching a YouTube vertical centered on television-style content.
Today in luxury – Louis Vuitton debuts on China’s Xiaohongshu; Marc Jacobs’ first ever skincare product debuted on Lady Gaga; Selfridges is the first major UK retailer to remove palm oil from own-brand products; VW’s Tesla attack gets real as electric-car sales begin.
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Armed with growing wealth, technological prowess and a penchant for responsible consumption, millennials have transformed the luxury market in recent years, changing how brands approach everything from marketing to in-store experiences.
Armed with growing wealth, technological prowess and a penchant for responsible consumption, millennials have transformed the luxury market in recent years, changing how brands approach everything from marketing to in-store experiences.
Armed with growing wealth, technological prowess and a penchant for responsible consumption, millennials have transformed the luxury market in recent years, changing how brands approach everything from marketing to in-store experiences.