Mercedes-Maybach, Rolls-Royce among auto brands veering into luxury fashion
These drops arrive as part of a growing trend that sees the upmarket auto sector merging into lifestyle’s lane, repeatedly leveraging fashion’s “cool” factor.
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Mercedes-Maybach releases ‘Haute Voiture’ models inspired by high fashion
Haute Voiture, which translates to “high car” is a play on the words “haute couture,” high-end fashion design which is exclusively-made from start to finish to suit one individual.
In an offering of slightly more generous volume, the Haute Voiture will release a strict limit of 150 models, ensuring that owners will be, at the very least in select company. Each driver will know just where in that order from one to 150 their car falls by the numbered badge on the center console.
LVMH, Amazon, Bentley Motors, Mercedes-Benz and Kenzo
Luxury Daily’s live news: LVMH to double specially-abled employee headcount by 2025; Amazon apes TikTok with new Inspire social platform; Bentley remixes popular holiday tune using factory sounds; Mercedes-Benz advances European EV production plans as partner steps back; Kenzo celebrates its staple Boke Flower in new holiday campaign.
Day’s wrap: LVMH, Amazon, Bentley Motors, Mercedes-Benz and Kenzo
Luxury Daily’s live news: LVMH to double specially-abled employee headcount by 2025; Amazon apes TikTok with new Inspire social platform; Bentley remixes popular holiday tune using factory sounds; Mercedes-Benz advances European EV production plans as partner steps back; Kenzo celebrates its staple Boke Flower in new holiday campaign.
Mercedes-Benz advances EV production plans as partner steps back
Mercedes-Benz is not only repositioning its products, but also future proofing the entire value chain: from procurement to production, to logistics and sales.
Mercedes-Benz US, Klarna and luxury outerwear, luxury travel and experiential retail
Luxury Daily’s live news: Mercedes-Benz USA partners with Shoes That Fit to donate sneakers to disadvantaged school kids; Luxury outerwear brand Mackage enlists Klarna to offer flexible payment to customers; Luxury travel, in mark of optimism, to grow 10.35pc next year; Retailers embracing more immersive experiences for shoppers are trending upwards: Placer.ai.
Day’s wrap: Mercedes-Benz US, Klarna and luxury outerwear, luxury travel and experiential retail
Luxury Daily’s live news: Mercedes-Benz USA partners with Shoes That Fit to donate sneakers to disadvantaged school kids; Luxury outerwear brand Mackage enlists Klarna to offer flexible payment to customers; Luxury travel, in mark of optimism, to grow 10.35pc next year; Retailers embracing more immersive experiences for shoppers are trending upwards: Placer.ai.
Mercedes-Benz USA partners with Shoes That Fit to donate sneakers to disadvantaged school kids
The initiative was through the Atlanta-based Mercedes-Benz USA’s Season to Shine charity campaign for the holidays, supported by nonprofit Shoes That Fit, an organization that gifts children with new footwear for athletics.
Day’s wrap: LVMH, Mercedes-Benz, De Beers and Vestiaire Collective
Luxury Daily’s live news: LVMH Prize opens 2023 applications for fashion designers of the future; Driverless parking function from Mercedes-Benz, Bosch goes public; De Beers, National Geographic mark first year of Okavango Eternal collab; Vestiaire Collective, Paco Rabanne collaboration celebrates circular fashion.
Driverless parking function from Mercedes-Benz, Bosch goes public
This marks the world’s first approval for customer use of Mercedes-Benz’s highly automated and driverless parking function.