Today in luxury marketing – Makeup sales expected to rise again in 2017; In 2017’s “new normal,” luxury brands will have to work a lot harder to sell their pricey goods; Stefano Gabbana reveals how he feels about dressing Melania Trump; Dr. Z wins back luxury lead from BMW with Mercedes makeover.
Condé Nast-owned fashion publication Vogue is Luxury Daily’s 2016 Luxury Publisher of the Year for its digital and physical expansions as a means to continuously speak to its global readers regardless of preferred channel.
British fashion label Stella McCartney is putting its founder’s vegan values front-and-center in its winter 2016 advertising campaign.
Jeweler Tiffany & Co. is positioning itself as the diamond of choice to pop the question through a series of mobile advertisements across Hearst publications.
U.S. jeweler David Yurman is playing up the saccharine qualities of its limited-edition Bubblegum Pinky Rings with help from a bevy of social influencers.
Today in luxury marketing – Swatch Group’s first-half net slumps 20pc; LVMH to launch Apple Watch rival; Duckie Brown and Michael Kors make the case for American fashion at New York men’s shows; Balmain taps power sisters for fall 2015 campaign.
French fashion house Chanel is engaging consumers with a pop-up video on the mobile-optimized site of Harper’s Bazaar.
British makeup artist Pat McGrath is promoting a number of the luxury brands she works with by sharing behind-the-scenes images of this year’s New York Fashion Week on Facebook.
Publishers Hearst and Condé Nast are looking to strengthen their relationship with the next generation of readers through content curated for millennials.
