Aston Martin, Richemont, Louis Vuitton and Chloé – Live news

Published: January 16, 2015

Luxury Daily’s live news updates from Jan. 15 – Aston Martin continues Asian market focus in Seoul; Net-A-Porter, currency rates aid Richemont trading for Q3; Louis Vuitton retells serialized ad campaign for spring/summer 2015; Chloé generates interest in new fragrance via social giveaway.

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Louis Vuitton is 2014 Luxury Marketer of the Year

Published: January 6, 2015

French leather goods maker Louis Vuitton is Luxury Daily’s 2014 Luxury Marketer of the Year for its seamless transition to new creative director Nicolas Ghesquiere’s vision.

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Louis Vuitton is 2014 Luxury Marketer of the Year

Published: January 5, 2015

French leather goods maker Louis Vuitton is Luxury Daily’s 2014 Luxury Marketer of the Year for its seamless transition to new creative director Nicolas Ghesquiere’s vision.

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Louis Vuitton is 2014 Luxury Marketer of the Year

Published: January 2, 2015

French leather goods maker Louis Vuitton is Luxury Daily’s 2014 Luxury Marketer of the Year for its seamless transition to new creative director Nicolas Ghesquiere’s vision.

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Louis Vuitton is 2014 Luxury Marketer of the Year

Published: December 31, 2014

French leather goods maker Louis Vuitton is Luxury Daily’s 2014 Luxury Marketer of the Year for its seamless transition to new creative director Nicolas Ghesquiere’s vision.

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Top 10 luxury advertising efforts of 2014

Published: December 22, 2014

Luxury brands took risks with their advertising efforts this year, casting themselves as the villains or putting non-models front and center in a fashion campaign.

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Lexus takes multichannel approach on RC campaign

Published: November 4, 2014

Toyota Corp.’s Lexus is introducing a new campaign for the RC 350 sport coupe and the RC F performance coupe that includes several videos and advertisements that will appeal to a wide range of consumers.

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