Luxury Daily, April 18, 2014 – Bespoke experiential marketing still best way to target ultra-wealthy: report
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Harrods brings together menswear brands for made-to-measure event
British department store Harrods is hosting a made-to-measure event this weekend that brings together tailors from 13 menswear labels.
Ralph Lauren continues luxury elevation strategy in Vanity Fair’s April edition
Ralph Lauren aimed to get noticed in the April issue of Condé Nast-owned Vanity Fair’s April issue with strong advertising placement and the latest edition of its own branded magalog.
Vanity Fair March draws parallels between fashion, Hollywood in latest issue
Luxury marketers such as Gucci, Prada and Dior capitalized on the buzz surrounding Vanity Fair’s 20th annual “Hollywood” issue by promoting their latest spring/summer collections in an edition that rivals September’s fashion coverage.
Raymond Weil redesigns Web site with simplified navigation
Swiss watchmaker Raymond Weil has redesigned its Web site to create a content-rich homepage that gives consumers both information about the brand’s programs and details on the watches themselves.
Luxury Daily, January 15, 2014 – Lanvin celebrates 125 years with cross-platform campaign
Cartier, Louis Vuitton target male horologists in M holiday issue
Cartier and Louis Vuitton were among luxury marketers that promoted watches in “The Must” issue of Fairchild Fashion Media’s male-focused M magazine.
Vanity Fair releases iPhone app to boost readership for September issue
Condé Nast’s Vanity Fair is increasing its mobile outreach by releasing an iPhone application that coincides with the latest September issue featuring Diana, Princess of Wales and the introduction of many fall/winter campaigns.
Armani, Cartier push men’s eyewear in third M issue
Giorgio Armani, Cartier and other luxury marketers are pushing men’s eyewear in the third issue of Fairchild Fashion Media’s male-targeted M magazine.
The Hollywood Reporter relaunch triggered 119pc luxury ad growth
Guggenheim Digital Media’s The Hollywood Reporter reported a 119 percent year-over-year increase from 2011 to 2012 in luxury advertising after its transition from a trade magazine to a mainstream entertainment news source.