Media/publishing
January 5, 2021
Online social platforms and media outlets will be an integral part of branding strategies moving forward. Image credit: Tribe Dynamics
By Nora Howe
As the digital age grows stronger, online platforms and media outlets will serve a pivotal purpose in how luxury brands garner engagement.
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","iv":"7ecbd8c6bff0a2865cf770839ad4b7f6","s":"7e759424b8f464ad"}
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