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March 24, 2025
  1. The prestige play: How luxury brands can dominate sports
  2. French supermodel Laetitia Casta embodies Balmain woman in new campaign
  3. The future of successful luxury brand collaborations
  4. Le Bon Marché Rive Gauche debuts canine-themed retail display
  5. Loewe pulls new creative directors from Proenza Schouler
  6. Dorchester Collection names next CEO
  7. Kering awards sustainable innovations in Tokyo
  8. Hugo Boss, Aston Martin showcase capsule at Chinese Grand Prix
  9. Lalique opens five-story flagship in New York
  10. Regulations, supply chain risks push brands toward next-gen materials: BCG
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Luxury Memo special reports

Luxury Outlook 2020 – Luxury Memo special report

December 20, 2019

Eye eye, Captain: Gucci's 2019 holiday campaign. Image courtesy of Gucci Sustainability and exclusivity are just a few of the goals that should be in luxury marketers' sights for 2020. Image courtesy of Gucci

 

By Sarah Jones

Heading into 2020, luxury marketers need to balance democratization with brand protection to capture the up-and-coming consumer without tarnishing their prestige image.

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  1. The prestige play: How luxury brands can dominate sports
  2. French supermodel Laetitia Casta embodies Balmain woman in new campaign
  3. The future of successful luxury brand collaborations
  4. Le Bon Marché Rive Gauche debuts canine-themed retail display
  5. Loewe pulls new creative directors from Proenza Schouler
  6. Dorchester Collection names next CEO
  7. Kering awards sustainable innovations in Tokyo
  8. Hugo Boss, Aston Martin showcase capsule at Chinese Grand Prix
  9. Lalique opens five-story flagship in New York
  10. Regulations, supply chain risks push brands toward next-gen materials: BCG
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