Mobile
September 25, 2012
By Lauren Johnson
Equipping out-of-home collateral with mobile can be a great way for marketers to marry online and real-world experiences. However, the combination can be tricky to pull off with mediums including mobile bar codes and SMS.
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OhReUKTGC4nZVVIeUFZGaCgy5wlbQurO+vu7rWARaabL+LVhvgQvcULJmgxCcP75Ot0lfBZ5KHNn0PwPeBbWAjy7CCLXKAEsbqTOdY5eas\/1ByL0gr5L2+ZFU61yvmhlnAoO3HU9DEnluJKHw693f7fOGNu2KNsNERwqp11LqmcR3\/BtyY0SwShJ0NLidkFJ98SGUoiUQLGslhdn1uwn\/2vLCHnohguLs6uAK1lVXBXaRKVwL+JW1nTR7JV0g7srWBe7StU0WRLL921+dKs1b9qTBLXrNgTvUOWzx7HOX9zlGrtkFBkfFzvA0WP\/owQEBkbZ3bFFanM7N3z54\/eYz1yP0q9t2tUSdOBl6kYyAnRXcwj0TyKnSO6+CtrkX0\/YZLJqHwvkVKMThBaJ\/X07Mq+\/DoJBEArOqDdtNUrcrodgp3dTdMPdRkCQ+aWp1m+b9yEod6sUZtYOEhulB29v9f9aTeV6zGQcHMpkbGQOxqFCAZC3QQWZucniQCBlhB9MFJiFkOaW8cikNFbfsF5ozQM6xvINJs56GtFiTFdkF0qE+eyDtTgr\/eMRs9V9j3Ez09HRaFV\/a+CANW2k0d9wjcz8oFNrMAE7sCHVy3uA459tY27i6VOWcB5GQs3j8GpdAP5mP2WII8FiZ7BlwKg3TyVFmVHkh\/0PWrlQrhs9Wc3Kmr1T4enOzUKkqQYu4vfhfm5TSkWqUwAB9jh\/lT0b2zQWfY0rDYy95g7utb6J7YMHOfAe9QnA7tJpQg9QDjnSJo9WgTUh+w7NbGFPTvTfBTYt5pf5LkF0fv74UAJgldRVzpd8geDLU0XIqEXYrHgOQ9zMMLXPxj7zZTvj8pzGfYvCRYrJpjhSv83lZcs7jjRjBD046nVT3xG4of0ND7PrjAYxcr2F1B3E2xspv3dSIAuHTfiaBVVfcioVbzVyAulaGTCnv06vQghfa\/YJtXttrVCLYtdwifrKrJ9ZO+y9K7pcQ0Cd7CNq3e\/96ACy6ZtrS0HeUKb9YVb8mBeOOyOgwNcmPWRb8NwWhGu\/L2Q7xn+Zfr47dNKUGQJTPAQ3ZBb8ggmApk3BmVXzrDymBol5PrP1g+BW6tuG\/qVDErGsiK7BfzXRktyRHjv\/8zAjWWVnc+XeSu9IojZgSjO9vZeVYFRBuiyacLhpRV7SQ\/9Rl5g+KoJoDcfDjhpgtzRIiWuH1POpCfjV5Grlr0fRPsSAvve3A8HmzRtCyny2OVWrHO2BVP0ujsmF8FI7WCpWuaPjw2Nb4hr7unAgjKV1IQ1FWi0y\/K9Fgbaz9p6MDrK6Qh1c1IdZyG078zRiiGA6PAQAuK17XC62P9G9DrMCyF\/04BQmv1mHwOtxHOGa8L4yxNnGtdRKGQAEKTArfmw0xAOIwmO6Qd0+zK6weCLWIrytkqR59Ac9AGPlaR8MDzEVhYRoubWT7GNsGQp8swZpNjd5R90ldJIyb\/qhLMp3b+oXVszewZt6THp0Tq+nIco+giAks5e9Fu6pkL3Hzj9Q3JsuZjhZTleZ0yjnPaqteFEp4wha83Zo1+HhbZ6+rVkRYsYvaEYjkyvw\/svawcIK3h8GbdUM6z48k9XY6pzhGjVp46p+bOy+FTFH2fyhZCIRj0xqhD4s4UiyQtxp0LFjKMwLbV9jU6MxsjC9BWH\/9rHCrV9PKBrFGbRNz+s6p\/Zg\/X7kFlosT7oxStIjj8IT4hxkHxv6TBfKacYsQHAiMbtRv0vOqv3epM\/m2kgFaAOnJ+M0M8OkDXZgj7G+zkJIG0MtYxnHogj+ZKiSSNJdRLu2czgwof4nZO7ML6DCPecG9PSozmyg4APSLDbAo0mF8imyAgFa8pQiJxwYGBpCA\/FEXOWn7QzLHn8JksKYHTVytNCKUk\/gvZNn8cl\/xQtnHhRxAygxEw0zBR\/ZCc44HHsDbqbXf+Ml6LtLqxCyNKTbLLmdYLk1i3HWqUZRBshfATaH6NGJCGUDUBPo\/ns+RiwBtvw++tHWvug3K74G9OZ3jSu\/3L3x2Tgv128v3EYC\/nVBUAyd8mHvJDOeePQfKe\/ww6lyN9htQ0vYdYPPzAfFQFnMpZTx2LCJi43OFAjOzt6Sd9F8OmL4Wjjo7Z4C4jE+wai5DTs\/jtKCBWzSuoBlo3yRN0iMGqqcv11SCiRhdV8DGuznep\/f1iSa3a24PdEku7lP19eEF7ZTKnZfyxORIv+eJztppkt80JIxVfXZqNR6NKicn7fsc0fBo7pcOQ1qootXz46sikkEMDtZQ9lEpxzg+\/wXVcohux3VNoO4Z69ehYASDTIgIFKbNarijah4+OCAH6HTpTRREG28vOTpxaHeARzkiJWOPjehRP+jzmjWYetAZzdx2OXjxqjgUM+ICt7fPwl0gC+hA7D0CilIVct9M06+3ZOvtq2Wts1Jir\/VU1REj1CvKB3VwhJJp00DKiQ36CuTJ\/1NVdMDov7pmNTIgxkQtrbOlKkiX9fgP4vgEyF92BEbqaasrpPNrbxvPIjbCsPupgZC3K\/ULsjROwk1FuoLpLLhLmPv\/ZVOk2eVOhbXwqqKrO+RL7c8lKBe3ginT4\/zzYAmwSmgJ5WWkHqIa+BBE5sthm1dvzSznuuSqwM+2yNua3Zx3+XX4Lj4n82c2h8iByCpm3AdPrPyzVInGBxmuJ2skv9mU8k5p1OgKfVjcGL5WPI4HdG0fYe8fzYIFKg7Aquqk0nc8sJ7cA6jMtSBPWNS0uog2P1IJUHa3Zsf8NIglqE5GOJmi6HrJVx0EbqNEGqTT93kbGbaomVrPqGWsWUvX0fHLvK1cRwV8krYejn7sCK143YnEoL4p6MzuglVRB7cX8dUtMTVukhS675z+NgdRwGb91oHMJi3QOkQrpeyGcyD90NV86ZDGxPow96eDNADzu908jct6U\/0fqIBBlzjj7phEto0VzKpGrSxWLhREdK0jsKRYOUnaJ4NtO0K1FKXuEnats33FtTxOg4fKcrHIASjZeiwQFaOSCC15svKUjkOinYI0U915xnN+BVgY12llGKpPIwRLGXzjn0MJSdDruxYyi+Igc8T0UHtvWIJ8wYveCQ+uhrT\/dHBITvVH7YoMbYMo+7F8mO1fG9MVVljXPoA+P3pexoLcpnXPpsyhKbSYrM3pyld2uC3h8ivg5gS+y9oqfBw1nN8boPbnC8wX5CdiXwgiiB4Mxg2ER91Ii4stXZwiXXpsWaj\/CcUmyY+wQdNM9CZ+UmXXYKfIjuwa1+6a\/MXsrq2w9b7PVxIMm2jH+9BelYjhtH9RMLnrZi03ylJBVR8yQtAzZdk6k9AqFMyuRLHlbODJrikf+KzaEIUqzgrS0Hda3MqxwAui7Vl4V2XafPG+GnrmiZKJS2drq631lUw22p6KzaRqD1VzGi2\/sf466f1zfuZSgfXLnwRpSS2I4hO51ZhxEbwSKUxO5\/yffW+7vLtMCf447fHlGqdIt9Sy\/IAr7fOccHYyhm\/O\/6UjG8\/xQafBj+ly1LCrH3l77py091ZDbzcx0u0JLan9TOsGvV6UIQDZeH028X9z80jmvdLv16S3Kr3bgITUdlw\/7xj96mf8scWaMj2muDCXbjANG4XZ7f7iLTrX+YLfZ+AUUB0olgi\/0meTX2IcbEzfwJVbtR0LPoZ36Kp1BmYMo4jlEJaLdQDrz59IFOZ8yV52z+cyS0U4v6TIa93ip65kMQj1g9LQVYDGGEVtrlkYPlqSX4AgbV0\/TSit2M0YKaGI3AHixPJCwuYWn7RMd751sTxcWEOTVQiumy7IGpLMBA39VIr5s5ODDOKsWn21SmxQOHONjS2R+eQu+6egQ0x5N\/HS5V4lvKCbPAAcsyQ49TdiwsggQn2o3tDwaEJRdZwK7AY0JhUGj3UP+BjNLVtAiEN5VLnyg8+gJGfdtEsR0WMzpLfkE6VrlibnyqnsXa1Z\/tLfDf+zcQGjOM5KwAF1+5ZDAozEgPKexzBlwaXWa0jaKNeEiCpfrLdVEAKrwfbHBb+jhVmep4\/58ya4kv0iW\/7ZaPpIP6uNKIeClNPASCYq\/+9cS+WMES\/\/bKR58roXXNBHek8FYhfn0YHQ1tPysJWykg4Wta986K7tiN3m9rK6nO7VEcd\/Pz1vEGlt03uapBsHPbvbTzMzAQdg\/SpHKeW0EoJX++rx1U5\/BsqMG\/0VclBSPNdtl\/WObOQTRi5NBMlfk7hCpYEDZYin8\/cCjhCEGRmcV7k9TEtinJcS99qHk+3jDbWC5PshvVt9RyAXyhzYi9TzmVd8kA2HKAL7fFxDzemyLtncCJk7kkHUA2TCZ4aDurG5wrpcqsuXkq626a\/zQvyIftPwhIrTY+KEo5fHApjCzxi6463gqscM7afwgtI3COoF3mULNSXEzu\/KMlgibPbxIsMbYtWwSbET4fB\/\/gWCZqQqvU3v\/axkWDcvkzBihJ6NRgZvsqi8AvqIiocMAClKrwCqKf6KKTRt8RG18cuKHz9zPdh83snfxL4LwIaX4ifPNz7\/s0wmuKiIED2mekEShouU2fCJv2x84QekO9DetaLKQkyjCZ5ncUCYYIk1ZKC7rb6n5fVncjZn0y0Zcd5b6Byov4jDO15FEFc9IYi2YSClwkPe3o5qCT2unihE3lxeRUnuUHF7\/FjUEDmHKMQLO869fIPhxiRO7cvr7Z1aQMapHTgiTBHvhDjt4WBzetVODW87Z54FY3gFiBeVuHDSqYGSa5Hu4H6N6DVWSCaGyUAcdw7WBKtIwFVcyk1Y5zR2D+mdKPugvOxd8u5gQnsnYvbl5cn2cvU32\/sEbRcM5Mo+vbcwwlIu3u2iJFAFXyCRc7OpC3tFa6kV5JNOSadN5Xfa0JsQ8V1sa5TzEltqQ22RAd39EMLXejC3Oi2Y4Vxy7Q8aPfAuYWuo+lquq9G+id9+14AMsexj\/aBwB7g0GAPIH9bEuKD1Qs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