Mobile
September 25, 2012
By Lauren Johnson
Equipping out-of-home collateral with mobile can be a great way for marketers to marry online and real-world experiences. However, the combination can be tricky to pull off with mediums including mobile bar codes and SMS.
{"ct":"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","iv":"c6fea11a97fda312e9cc43537b1b087c","s":"c85176e09866d32a"}
Share your thoughts. Click here