Mobile
September 25, 2012
By Lauren Johnson
Equipping out-of-home collateral with mobile can be a great way for marketers to marry online and real-world experiences. However, the combination can be tricky to pull off with mediums including mobile bar codes and SMS.
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","iv":"79eb324f2b1028100842e358063401b4","s":"467795134452bbcf"}
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