Mobile
September 25, 2012
By Lauren Johnson
Equipping out-of-home collateral with mobile can be a great way for marketers to marry online and real-world experiences. However, the combination can be tricky to pull off with mediums including mobile bar codes and SMS.
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","iv":"b6e54d526c2c90ac3e7c01e41dbccd09","s":"814477517f932f79"}
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