Mobile
September 25, 2012
By Lauren Johnson
Equipping out-of-home collateral with mobile can be a great way for marketers to marry online and real-world experiences. However, the combination can be tricky to pull off with mediums including mobile bar codes and SMS.
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","iv":"d20d4262d341135c9fabf5165912f1e2","s":"433685a3c2ae06e6"}
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