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May 20, 2025
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  3. UK luxury fashion exports to EU down 64pc post-Brexit: Walpole
  4. Audemars Piguet pop-up exhibition opens in Shanghai
  5. Pierpaolo Piccioli joins Balenciaga as creative director
  6. Luxury Unfiltered: How brand value misalignment creates billion-dollar losses for luxury hotels
  7. Hyatt taps American tennis player Jessica Pegula as ambassador
  8. RH appoints new co-chief merchandising, creative officer
  9. Aston Martin, Apple release CarPlay Ultra
  10. Luxury dips while tech disruptors drive $10.7T in brand value: Kantar
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Luxury Memo special reports

Out-of-home advertising – Luxury Memo special report

October 5, 2017

Behind-the-scenes to prepare for the Gucci Bloom Art Wall. Image credit: Gucci and Coty

 

By Brielle Jaekel

The traditional meaning of out-of-home advertising has significantly evolved, with luxury brands now creating unique high-end real-world experiences that draw in affluent consumers.

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  1. Mandarin Oriental restores Italian castle
  2. Fairmont salutes company heritage in new campaign
  3. UK luxury fashion exports to EU down 64pc post-Brexit: Walpole
  4. Audemars Piguet pop-up exhibition opens in Shanghai
  5. Pierpaolo Piccioli joins Balenciaga as creative director
  6. Luxury Unfiltered: How brand value misalignment creates billion-dollar losses for luxury hotels
  7. Hyatt taps American tennis player Jessica Pegula as ambassador
  8. RH appoints new co-chief merchandising, creative officer
  9. Aston Martin, Apple release CarPlay Ultra
  10. Luxury dips while tech disruptors drive $10.7T in brand value: Kantar
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