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Dec. 28, 2024
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Luxury Memo special reports

Out-of-home advertising – Luxury Memo special report

October 5, 2017

Behind-the-scenes to prepare for the Gucci Bloom Art Wall. Image credit: Gucci and Coty

 

By Brielle Jaekel

The traditional meaning of out-of-home advertising has significantly evolved, with luxury brands now creating unique high-end real-world experiences that draw in affluent consumers.

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  1. Tokyo now home to first standalone Aman residences
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  3. Edutainment leads metaverse strategy at Max Mara
  4. Happy Holidays!
  5. Saks welcomes holiday season in ‘Gifts of Delight’
  6. 'Clash de Cartier' campaign explores dichotomy of dressing
  7. Leopard prints and luxury risks: What the SKIMS x Dolce & Gabbana collab says about fashion's future
  8. Dolce & Gabbana opens 16,000-square-foot flagship in Saudi Arabia
  9. Magic, melody guide holiday campaign from Cartier
  10. New Jersey, Florida top list of luxury vacation home hotspots: Pacaso
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