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Out of home

Out-of-home ads add luster to ultra-luxury automaker image

July 20, 2012

 

By Tricia Carr

Many ultra-luxury automakers rely on consumer-attended events and displays to raise awareness for new model lines. However, out-of-home ad placements can also reach an affluent audience without diluting a brand image and for a longer period of time.

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  1. Luxury Unfiltered: Porsche’s 911 Spirit 70 proves limited editions are essential
  2. Johnnie Walker, fashion designer Olivier Rousteing co-create couture blends
  3. Saks, Amazon launch digital luxury storefront
  4. Rolls-Royce creates wildlife-inspired artwork for London Craft Week 2025
  5. Positive Luxury Awards 2025 recipients announced
  6. Four Seasons to open beachfront resort in UAE
  7. Sales at Puig climb by 7.8pc in Q1
  8. Aston Martin to slow US deliveries due to new tariffs
  9. Saks activates during Mental Health Awareness Month
  10. Designer Phoebe Philo to guest edit next HTSI issue from Financial Times
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