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Out of home

Out-of-home ads add luster to ultra-luxury automaker image

July 20, 2012

 

By Tricia Carr

Many ultra-luxury automakers rely on consumer-attended events and displays to raise awareness for new model lines. However, out-of-home ad placements can also reach an affluent audience without diluting a brand image and for a longer period of time.

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  1. Vestiaire Collective partners with influencers to combat fast fashion
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  5. Off the Cuff: A Q&A with Natura Bissé's Patricia Fisas
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  7. Ferrari teams with Paramount Pictures ahead of ‘Gladiator II’ premiere
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