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Dec. 16, 2024
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Out of home

Out-of-home ads add luster to ultra-luxury automaker image

July 20, 2012

 

By Tricia Carr

Many ultra-luxury automakers rely on consumer-attended events and displays to raise awareness for new model lines. However, out-of-home ad placements can also reach an affluent audience without diluting a brand image and for a longer period of time.

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  1. Dolce & Gabbana opens 16,000-square-foot flagship in Saudi Arabia
  2. Leading with pedigree, Range Rover promotes plug-in SUV
  3. Off the Cuff: A Q&A with Neiman Marcus' Stefanie Tsen Ward
  4. Versace recruits American actor Channing Tatum for Eros campaign
  5. Dior creates ceremonial window displays from scratch, with scraps, for upcycled exhibition
  6. Alexander McQueen honors late designer with limited-edition scarves
  7. Karl Lagerfeld takes on the opera in new creative role
  8. Vestiaire Collective partners with influencers to combat fast fashion
  9. Matthieu Blazy to run design at Chanel as artistic director, fashion house confirms
  10. Off the Cuff: A Q&A with Natura Bissé's Patricia Fisas
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