Marketing
March 2, 2018
Barneys gets inspiration from Red Carpet Oscars style. Image credit: Barneys.
By Brielle Jaekel
Swarovski, Barneys New York and Piper-Heidsieck are among the many luxury brands leveraging the prestige that comes with the Academy Awards, with each hoping to stand out through one-of-a-kind strategies.
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