Marketing
March 2, 2018
Barneys gets inspiration from Red Carpet Oscars style. Image credit: Barneys.
By Brielle Jaekel
Swarovski, Barneys New York and Piper-Heidsieck are among the many luxury brands leveraging the prestige that comes with the Academy Awards, with each hoping to stand out through one-of-a-kind strategies.
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