Marketing
March 2, 2018
Barneys gets inspiration from Red Carpet Oscars style. Image credit: Barneys.
By Brielle Jaekel
Swarovski, Barneys New York and Piper-Heidsieck are among the many luxury brands leveraging the prestige that comes with the Academy Awards, with each hoping to stand out through one-of-a-kind strategies.
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ioVeByA2i6wG95kz8mBl\/YhA8do\/gOloqIZm7ULHcFUgUsJVE+bEZcBsHPhg2AMxPag9A\/lCS4UiW1Oh0A7ZP2\/S7AEnHan4LPvW\/1IUAi9KL1ExkEj6RcjmmADnpaWdd3ZwRDbBPHCfx1wb8iAJHqJLk7wv7gPzq6McseFkzywXnL3InMNXmBx+AaakyygG1T+ZqHUNJRGqlUEz\/hIYO+\/T6M0ZnzTp0dtU51+MAK6KtLw7mOUWBZ1nglgMZUl8cRcuHIWUeduvZbb0ybh4yqmbrB\/ZaHuK8UPcXx4XGMABw+HzuC6Le+bmx9DzCDeztzhzZk27QuQ2mUnaziMJpEt7srFjbd\/ZdH3t03ma2yD4w4Tmt7HOkEWPB42KU0NhEdBeZvBl4jVVS07kuzIhbUGUOr5KVDHylT6AzJxb9YajnCfwio2rJZedHvhRsmDw2yWHyqE5hX\/qq\/xq3EDYnhNTTlnewNTJTFvBkMkUhAMkHG2uRdGfIlv26EgKpKRFLVvhHYyakX+tiM3njo1BQw1iHzVsqQKkLtIXmy5onmmtEtK3fOQE3kGUf5dLs+K+AR+LTHyqEjODYKTxBrn+m8Qexvklrw+pKp2c6gzW4iE5HQDqRJioopaUSu4xHOFcsXpsr0WemmNxgTTa98vWpTJ5b7pHc3PlhBfhRsRxeVLqeN8tx8oCbUi9SaA12NTgRIDV70wcrzP2elKKSFR9T6QnY57LfEp7h9rpVld6f\/hSUj4btLXU4Lum5Bl6pHlNo6NT+DGkSmKxbDm7ZYQ4TMTLdctx6XEdufXde0lkl0t2BO61Qsv9NXAglC5eHMqJGZvHxjBSl3ipgqaOc41aJQ59UxUAieyxBhe2JoEX2VDjjFR9VZuW0331S56pxJ1T2T0p1aVrJK56dZtPVepBLWxiS9QsovsMO6vMRz3npKevERad2mtO1J4\/HSdC6hhKQRA44wdq3r42XN1RheQhnKKJo038ItR6tP5X4mLB0n\/V+UmZLkwEgVRHAMybMCPBMNIbt8x4cm6mKf4ByghifU3RiItlph7uI4b2pWTFnh8GRyb3MNm0avGukN9pjBbEWT49hOwKbeBRI\/HkMJsXP88FKzo78wDVnOyDOo0TAx0mMnjjby50Jsi8beZVaoeoJnZwr8yqJoJ0NCIVcu7h1NWZJuqJK0HN9vG3lokQFOwn3aPNnhtP52zQtWS1AeO1KZbIZXtg6g3Qw1P5A7QlwDD1Ayzc5z6SQ5ELZehpeKHK58\/XktIUJw55XiM83lM3MVriYJ9xfUSyk2GDOAISeqKhG2ZSD4Mp4spnkQEUbWg20dygKCfhuhIDbz5sXNnPeG7aa4SYWnAXQxTi9ysfK\/IROFygae1eFDcZ7fb7pmwXTCbMRml6\/V5vVzhZme77Tq2IMqThVhJn2DFi3VHJx8\/rsxUDchkududHmCbYGVa2pvy0FVhTTuy60tfd0Rbco30ZFLaLsfbiYb5QLzY3R020tOzAuJ7ri0tFYs+\/BTEZYBStryO\/gVol08kUiz5pzrdIr26hxHdAgLiuclvg74NzzLymZmmj9CkipTthYzfYkWtpZnuAF7yuRaRikGbpRGT03Uq6dzri7\/m6x6cwISm8\/nvo\/cJy73XoAaSIGpiRxVKZYsBT0zRSUolUjU5f4riL0OAPtuDUpUaAdQu7B3Q9M7a6Is1IqxiXhni05mLKzJVZt3A8OQr5Wrca77TICRUcxmYx1UcUpu4ZFxDPC4\/+Y9\/o0FO8uuS21LZfS\/HqPXPj6gbiE\/c6KmvgVRRboevRpf4HWVVSMPFUgeIXAFMDeu2C+Zr7BYwnyXMud1XOCwRDQjNeHKtmSmfsE3Eosez3g65\/ZH5xzUBk6xkP4bkvnrKmXzMsT5X2AxXtOEE7yZdLm2vxVnKbRSCMEA\/QINRDxlvrtkmqHApyszu9pALE6v9UUqHAI6ArtbC0Te6I+f9BcGi8FZWVZf2hO1PzaAVa5bmqv2pIsPkVW3OJwGaYEPrXNsJ\/iizKLygXVu66lWvPJlRhozD6ONm3FX9OqGbUil1cxi5GcEXdptOkhY\/ug96JQpcBSuyntwTvDox8M5I3oIvn8YYwEcUHmvQWq+rVlsbvytT+j9z6y295BHEYfP6VHdy4JDwiQHArZx2IVh0qgl4IEuKExDYBekilNVAvlZPhwGgOGDCFX\/ysdFFopK1iHkQzcEdyb+rnaU7vL34fx\/XVkn6UOayV0Jyqki\/Ru9MZZZyjWJR6Ul8sUKDCovruWUcp5dJjc64KxOURmrqflHJiRGvaLhJm1mVSMA55HEfoxYT4GVBUjtUsvFh8YeFwZw8++fWfbe6CNToyMN76GtMcWMJENBO362FKxTvnXeWAl4Kb\/xklf39qhdDDo45\/PsRnP6TZ4GzmpFZC2oSdWlKDYAaOI7KEGrck95olug7iHOiX+5PoreaXEJQtPmWVbM8ea6suox2vfOrJb\/m3LjZWlSBGCSZJBFS+fG3Fs3098sqPGb9ezWlEDXtZ2JK9z\/YG+6v5nV4djoynk6R1K6StfVNeA48T08OTzrjkJA\/HgDUF\/LF0iWjIaWRnTQ4FW2iQYbTybX7Bd1QVXTc8r4uuCs0zUJSkRM\/cdfUlDrYBNsd9KCK1jP9a+tzKmmvNT2YBRsEmFKgBEaSiLGt1JhBwD+kLeI3ChIHpFpCT5X7B7rkYN1qoT2fcwnlBxk7d66AcrLxG1B6gXxlVbyWvM9sFzA3Gdre4842teljYQfNJB0wZFG7MzrgMGwz+ho809qskLqewM3HotFDpCUUU3MUYxrHnROQdYRgaDrB\/ZruTLGv5RoDbwIcjRjQ\/tmL4dxpRy4wZSrNJO16vwu2woF6vaqC0ArBx19X\/+ypa8pVSMBUj9KCsH4SdlSezIFXvGencqG1mbbuCMJMTvCc5v\/d2gnSxlhFAjD4TAfZWOJfCrcG4VbQF\/Hl\/ezDpxeVfasZq\/Afa\/XzORF1CilK8YEINw7cR7oJk3SgL1imaOUifdX4WptI9GIhWf3vaLtnsPee8Hlg3tmG6BAUDPtfCG799cpUxmDjzRITKe+DfESFoGrA+bcjf02\/+TfD1t3bDzA\/exySy5xuJy0J0HD\/gAracsvy\/OtKJq0SeZev9ggSJx4lol15GBVbtXZlpPR5JXFElXD2lrwiji+fmqGZV\/uoXzcmgqzLwn63LJPqLUnxLP6YBHveCQQPuNsi9z\/nXHKMe0cLOMLbWzewPHOlD1EPyaVD+3bsOFPK\/tsaWZw5zinwCKeOwhOi6HVTjuyB0bDNHJqAIODXPgbZvRS6+g5gz0hLTrfUSQvg7CfurZNEEI3HQzWQYjS+U6xlOx8BllMGJndLeprE6bm8pXv2MoJvIgO5S5YteLApVE+rhuz4qRKaONjvwkEK+SZWMf9GJ5LKwgE0VQhC8puqFVoDqHclsgxJQtKtikcKjtbjquvX8TOoqzmlSayeVDz+w0Y9XimbqoGBwH\/Ii9Mk0Fx9HOM4Mb92aOvwM9b2SBs0XRznvyIA6nDUDwd9Qa4\/afU9P7tUfnkv2eZUWrin77R2XAV1W35nRk0B\/mE3PiUGLuJOs04lSbEhj+a6u8DDvi\/58y\/jEsshPmm+HoPqkOzNHN6wH2y0N0EnzP9XreTSg33ZqxzYk9Jo5MNMBwHZAXu+WLhZP1PRq8qJ96HBuCjqe\/6rkxeOHgofneC\/cG1BajCpfJ4qUZ4\/QIaJabmOYQxNNTsagonvhfNxQ9Tf9e5oRdV4o0XSJFHzCChZiYz\/oNM61jQM3xn+RjXFFeojwc3jKgPCfhWdDtfUQeglb3Bn4fqOhS5luqe3LIXUOrKaCJYuYuB\/SRulA80ojPzbmdvnTMwXRGMkZR1VKA\/ZUM25AT6zlz80XC1riAWsE+j4vpUxT9p5GA0bztNM6wWpbRXi9VrkM7FfIYPJVH5gOV8jT76WFJhD+JQFOBO2VFSGhHOUZEmdCXWuMRfIfisPrRiDwchmNfJrn8ezDF9FpHakyN9XmZqQjoEXcMQL\/ER3rFqc6zxqacszW98M7eMW8Kn4BghQrhwSy1V\/jFrWor8OjLp5RLbK2rCWp3SbwR3O4o46SsQHQtGlcQNYYlhAn9Usg1hhS0Y0bQUZ7pY7ug1dL2\/M5UaGJIBuigB6oMbL6wlqooWBetXPuDNa1FZa\/XUco99zn6JWiuuSf16ar\/dZT2JfLfpLWCe6lDMKHs4KkH58vqU3Emzk\/1fafMV0OlpyP6qWcPBSSMXLbCTGEA70gtZIuDMa94QjWG\/7tHnjPrIeZIbZecZl4PrKw2ZUJ7Plg4HOEAWGzJQn6tzQj+4bpGMQ4oRuKwhTv6Ugx+uGhF1M8PJHGwACPD3cHEPXNSlzdEYCY5Nt38nEPd+S9+eXeb5np2jOgfWfsv98va\/O58gaegOEtjX8BlOD7bmit+tIjS6r1IJcdjssdvDuFEdz3YKEDy6wUhaF7s4ssGdio5nOEHE2w648I5c6QMLBIrk5HnhWbd8hqhFZGpA2h1Zz4cHXtC9DWf2Gdwa6gkSiNsvfsgGyXRyWeiRKcuihNdhT0zGW2kK3ADzvYuoyn\/r24JIOesaxv4MpA5++2P532xh6hKI7+qBh+yidbeiNyq8IyTcKPmklADYo+xOU2gaNq1K27bR8VKsYrLDNQuuUZXpUHOmca6VtE7FZoW3bfnEYI6tNKefU0hDFCmLpdz2r3cCjtmH3DKKlSrLMbQWzC4Skuouce8Ot6BZ1ez38CzZ5YaC3NP57vnfsJzoAGAWlvFjKeNHc4XZWCH8e2aFfRo8ZlZXpMCPKfIbwzfwWdAVk6ljPWJfzMxhfhTDzaYj7XlrmVUy4Yng8AEY42fGp28kfFs5kVM4BwV3VY\/CXl5PoezfGgdlGsnyTULDgW0pzQlEeWmpCpgM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