Advertising
May 13, 2013
By Tricia Carr
U.S. label Oscar de la Renta is offering products beyond fashion to transition to a lifestyle brand and create a bond with millennials.
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","iv":"1f1399acff3e1e14f38fa6e79ea6602c","s":"43c152983e8621ae"}
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