Advertising
May 13, 2013
By Tricia Carr
U.S. label Oscar de la Renta is offering products beyond fashion to transition to a lifestyle brand and create a bond with millennials.
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","iv":"2ca84692521bfe6ca6b97943e9a009b7","s":"c0d4e57d42d1de2f"}
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