Advertising
May 13, 2013
By Tricia Carr
U.S. label Oscar de la Renta is offering products beyond fashion to transition to a lifestyle brand and create a bond with millennials.
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","iv":"cef93e7e0b28159950a1a9684fbb7738","s":"63f9f1d8851ca08b"}
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