Multichannel
January 26, 2012
By Rachel Lamb
NEW YORK -- The No. 1 priority when embarking on a digital or social media campaign is to not be afraid to innovate and experiment or fail, according to the Oscar de la Renta CEO at WWD’s Digital Forum yesterday.
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PtLVOnAPL6vfuH0UwNbk\/sZytPPwNzFvnjB8RDcchmZkmDV6SvWLYg4KHP\/wZ3j+dStxqUjUAiN8LeZuk6G1m21vSyapMmc+PCiso5zdeVhT3SnTO0FGLkfJM68NMgMTBkKuJiOSfAKGOpUHhDGhP0vyaKZEOeKy1Jimq9M\/Kpo6sq8FnlgMinOtaY7\/bUOjyync12NUFNIxyYnnydwSDUqxOYWt4DWTxFwEInWc3SotXxtI3JIuzJkTkEj\/yafe4MofvZdxvB6H7vabqR9xhy\/Bmv+ccxmJo6hlb2kgSlrgHoqtTCeZPcAgQ3NtHy\/Z7szkrgtMeIqYWDwYOf7RDtWMi3Iux8Y8QzXJRBJch43aLhnBrRYjxsYuXmFXjvdYS\/1ssBeBEb3+6t6FgNGVc5NKvlBq+QADEZKekyx5Qup+uFsyO8WxFUzTbX8XfcCL58URDbEFkctOvEykto7+AnGQhA5pnyEd0QD9ICjkCa27E6vjGG49+e+Rbl4eS5wk9orOw+SPRH6p+0j\/CYfbRrmLXE2ONj+zxqloHqPr6GX2jjKQjQUh3kpQ6N1dp8BozUpTYWTXym7WTf0vj1MIk4KnecwSNZGHBFPIfd79MH2c9tOFoqUHJ1MLuypl3Zo8abxSF8+E3xfPOO4+vyaqEtF0J3Ij30GG7YtS1m3yAD233pETY20MPhu\/tsmw8zkFxYpfn1HMIjgB+ppqAMMoSzu7ta8c7ejLJ19SgzjNn6\/UssRksLT14Tlta4b\/McPcfOgRiqcV8HquIReYbCR1lJHGBxNyKU5yNFyvwe2aXrLnp9cPFT87p2m+OfIe0WoWtQ9q7GrjtDBmE545\/j+y0I4aG11kNawmecrlwkkIScFY9+vgtRuJA54x1553Cxd\/1MRBJDZYpMOWc6vpv\/BxLL+f8NfEie2G\/9GvfJt541QzXamsKPaTOJkFkMYrxFhKTs5\/nkgI9D6nvpu0a6AvgUkCXAUoxWBvWeDwmSHYm+iuR2D8hZ0JLRWbo1o175hZlBaHWjcI3EfEFVW6aBBSc\/CTpY2UOUVRZp2h7V4YMLSR5vIQsgOhbXjuLbCWzN9Ua2uOptUfsX9l6xAZNTF+i5IEBchuP4U29bqrAK\/NgzblCtps61zC7ItkwMvhji0kfMcdkA4i3ZXjMbh0489bLizHFj1XELM6qXmOKdSExCQfT+u0FqKzX8eYSgIyUczEIzPp2zYllbQawsAScoUK3WZe9bdUt+2w1AMc\/7k8vNzpDUoY3T5xbxuEMYUSzjV1INBALDRW+9rWhxBDt2T1NCuyyNi8Azy2+kseydOMpiCTHDJJX\/qGaXC\/Q48e+90ij6iAUNUHcBiu4j4Fdy6wZ+xmO7B\/11AiBMntsvWeifLPnmGHAjeSxadezEHFhaxDeZCs3LdH0xat7sW25zUvuNRvVccm4E6j\/Q3E6F3OgNqqFWx\/QWfKh5MP2TbbugeuyD+gg\/I53NlG9559+B4hJ41RzG+gq+9jybfi\/Qf1tUFOhLMnla2IcYICajfG\/Vr0cUrITJ1auhbWwtrnUPSW8b7wa7cSFFJsR+v\/+5p3+gnS6l6JsyZgynlYptApa6NJcyTY\/4+hQhKveDhYi15RjIvn3rnyojI9xC2MCxKs1xD8mO4yAPliKoeYSCmTSqoKHM9sHcw9ocv4ro24hYn2EDxQxUtxk0hNRGy8xit3Dfpv3qIjCSKQKjfo5yJWhkFm1qE3+EgLlvQDJNvOvm9tSsVBAKQV\/EIg8FAOuOAwa8r\/tOBMayJYaVDq1t4jiALI8vONokZ2dOfAS689UXcaBfSVAYSuV7LX0iGLkB2m3qDzAhOlHmd1ohqulc1+xTL1NTKatSM0qzyY3GBYi+\/Et82viTIf0VljmlFGSyzFccZuu76vZi6keUM4dAJSrNpufNFuRAsX+TKBHXiK9Fg7kP4ynLSg+6YOvTMjSg3BHze1Qd7GXS2\/Eg2i++DcjSRBvzRpQWT7rzKDHvpuF378UOREHIRYFAy7hBo9bG1rHsJy8Rbb0RU4IJGNn1N4jvZy\/MZQyikL\/eICk+SeHKiT8MnyVaYOEuQvWCSxoPSbZNrRuFPmbnJcwkuphoRXUVbwVW0LpVFnCq++0V2Kr\/2bJKTmQwzgHVBMcGcNVUyxjkFE+v0+qpgVf0YuMMg5aV+Z3K0mUbSKOQFIXoTVdql7Pi\/yf6v4vIykeuUxwLFw+8JWgseLH8njsPQ35diW\/FqVwcB7\/dmVtlb0PXCF8Jg2lb6oozGKDyUpYo6s9qpPUi6+ub1IHp5HRdpEBh5pVzDlzx6HN\/V97KW8NV5c5i+oeWLxP8HELmQSwYEsMwyFYzJUitn2LbSmfSulHQsWrIRBOeXSHrj\/gVM74UXg7i0hkbm3gy1mkLRXCbo3p8mXqW9tezNIWmHB\/I3TomO\/I1R4OYY4oWJA8fcUQA3d5kdS1DW+hyTTjkzTQwttYyV9pIbrbg1VfRGoZT\/e1llwCiTyycKfhhVsG5Gvd8VxmrKIkAtFQSPGEpw1bCaT8JYJqEEi9kw6vtMrqjTnEQHqjp24jcPxM8TbAJVda9Bw4EGupxzeFAQN3UrUCP5vE8\/g+EtDlSf6NV\/NLKjThLNVJPLLVAFpjkoaUJ2b3kYZSfB61wEoU5JAKUyev1Agk5\/Fy\/+pGtFjjtaXullPht8xSdt4lPU\/TBDDYgH5TNGRGeuYo+qjqSC+efpjcnPur\/kQ+4Lm3FK7lUxQY7lNQDxyq4MHigh9QnIQWlVTVUXq\/EF+v1xlEdJk2TjokwrfGO5XTeiO2zM841FmNTd5POOt\/p3k18dJqTqw9qZQ5gRAuHsI70g4RazjYfgnzWua0uu8fkOjgTl9BvaU8G5G+d29yfsWvP3Ta5MPfAY8LdcPpy08a0UtxAnU7sBAwAAN2nVx1hm2Dlnpq3Di6cQy7pNOlguYcdlgYRmp9jvQhODgE6bNH7ekkzmwFKrhH3lYK9ajjl2Wx9wapgSIjapjv1T6RfNaKO9hUekRgngT1fYbPrrpUOvXvz0v2Nh6g7dV3XdHiJqJh1fl0xJerghhql4FR71FbA2M7EKCvCH8eWSuuU2KtiKMYPF7Qq5E0wwXljP0isFyfGcATJzwE8+un7kMH2iJVF1X7w\/a3\/hzdOlCQhjIVq+unjIksQZWScLG7IQJSFv7zYCmlHfFLZfD0hlOVpG+k5JMKhl\/AH4IbnjBMdrWy0wpe\/\/gYUe3duP15y9K9mrPDX6ULdJM3t7vGJyIHyYEJsXwdSP1os+VXtT8ZxkMMyRNOW0woXIpyqUDWH5HpmSUdIPWMuSCP++oAdO0uPSfZBlBqzIJTjWuHwhH+VVw13\/2P6OpeTp4y686D5Oca9r8K1Uuq8gb7KWgPSuTx6Whj+0ldh8qzybXV3BZgEilf4DGMsCUHmc+DcWFGeqo+YOpsOOm0YXCBnGeuU6Eg0RdsbypfymjeM1m4h7IrRoQIIcxeIPLA8gJWPV7PB1yK7ba\/5cHSy5YaAvSYcq6Obp4PhgPRztvFhoNWjnlc3UhAs5dnuT9HK29Ld79Z\/xSYe126qrGgRw9yals\/+EirRVNj2UHP55dDUAaSwCDg5cKQqe\/oFHyslmLpGWGdwIB2QTZJkMztxi3MbNWKcCjCTu5acT22BwxW78UgZjmQk0TX6qiaO6FalQd2\/jrtc5MLHOQfc8iPROX9OKXsmdfxYy3aTgR5wYQ00L2WcSklUKyb5kfvRfksJWTdY\/a1Cj6vvnpyc+nFPP+OU7SjSIsecRpxz2\/tUk2oJNwZB0FD1JmeZBe6fuScfM+CcQ1TYbgrw3QRKu9Zr6qcDL\/5gLrUmeG1WcLB9rnObzTdZtM2supqLJOfDVK\/mvTD56TBGOz92A6hL5RW3ZM1Cjc+3LuPACH9vilOtblhfOTaj0liWaSTdeRSQURJsmlEj\/KEWvpNQ3uSgX89DhF9t09pXkVC3s352slyiA4dmwXgPKWL40fqZx6dVO5rM0WfKuGSKhk0Ac2Xd7yy240KO9GEoNTM4C7GwQEhJNd58+FL8V6i6aQI7+uC19kO21OXBK1GLJ4Fn8A5+CiB3Dv7ODEaNp5CHf6Y40LHyPjFIgsdOxDPFSx4yS4MqW+llJra2m\/oO2n6JvsoiQryntwu\/vaVuaj7Z125ZHoYnTSls3jJx67cn6pjCS6LTHu4x9rnRf4Gd24tgydLXE4Sq9Ua4smWpMht421cEuz\/1lFpuIAIq+2dYtJEUoMsq6lpPbIS+rYQL7uh6enNys1XC2mCP8ypokdsZ27V7+VrgWgUew\/JD6KbTUjmS3z68\/oW+ezEWk117C8EpzizXsfNa+n21\/rtdmZKTVh5Gjq4YRoPA+N\/gVdvSt1S5WtRFAps1AmfyuzBSW+xvbZTBs1setSznzAujcqj7Ao5+FAwWjPxjTIDRYztKEQPxIyHuhqed1XLOllMlBUEZGRhrbyKqrA1H5OWKj6pxdZA1ggg4\/qytxcyYtSSySimTp1PRMfX9JDd9LMzs1nX3xu2VYI0GrMHhJ5kLHtB2pC29L50BPRd0Dz9XfXFwNO8eyn0h1h2lx65POA3XS9TDIedToIrg18BKGehCtzx3KN1FQ3uT1JXFdcgr43TbA9XpBiKX7WSb+Y8P2fbp4IBBAyzzMQrmaZ2kaHfOVwRwcqjaOxza3tIyo0fTq+Id\/uzjPiHHDKgVZXRDsowpWY3fCW3lNbsZ75pZ5fNtP4fDZyDBoa\/Ko+dBAyzf0\/PzC4cu9tP5wawNLtguJh+ZMUc1mT1F1hOlmI9P7Oorkq5vuejmbPXMbqkpSXYXJJ9zcNqMP4t+VvwsqaH4J+zWTTo+\/Vdl4KKXxI\/dwam2MQs1afdm9vucnNtBRnNGnu5CkXGCXxI1PQCQ31\/RCxVetLtB23lO+kU40mE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