Multichannel
January 26, 2012
By Rachel Lamb
NEW YORK -- The No. 1 priority when embarking on a digital or social media campaign is to not be afraid to innovate and experiment or fail, according to the Oscar de la Renta CEO at WWD’s Digital Forum yesterday.
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