Advertising
May 13, 2013
By Tricia Carr
U.S. label Oscar de la Renta is offering products beyond fashion to transition to a lifestyle brand and create a bond with millennials.
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","iv":"2e694e26160a43f56aaaaa1a8da452f2","s":"f54c452a25feff9d"}
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