Advertising
May 13, 2013
By Tricia Carr
U.S. label Oscar de la Renta is offering products beyond fashion to transition to a lifestyle brand and create a bond with millennials.
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","iv":"77fe70bbbd3c03ccc0300cd93dae9a07","s":"92ffbbbd01e101df"}
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