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Origins president: 5 lessons for targeting Chinese luxury consumers

April 24, 2013

 

By Tricia Carr

DANA POINT, CA – The president of Estée Lauder Cos.-owned Origins said at the American Express Publishing Luxury Summit 2013 that the wellness brand fine-tuned its marketing efforts in China to up brand awareness and retention.

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  1. Audi propels Santa into the future with electric sleigh
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  5. IWC social snow globe stirs up winter memories
  6. Rolex partners with Melbourne’s National Gallery of Victoria
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