Fragrance and personal care
September 26, 2017
Search is very important for retailers as they compete with Amazon. Image credit: Bloomingdale's
By Danny Parisi
Fragrance brands are struggling in the search category, as the particular nature of the fragrance industry makes it difficult to attract organic search hits.
{"ct":"b+2zySraKJnM37jymfX4SzhvHLlMmWHZ2H83beGn2KnwKAMftc+cUXKKBFw3ooVRsRZRymfe0aLccb3XRn0OXtBZ39dn5NSHjhojkm7GGBEIXjecH2y2GHW+u4lmwI6dXfPHzQ\/qvYJPhY7Li9CRnfZ7OWie\/M2YC+21wMWhxfajcmWJ\/AjLRYRcT\/CoVVtMdlfym92T9\/pUR8QU2D4iwOa12qnQ51IpYai+3GK9OWHb5o9QEGoNc3wtqEdA4GXeqtZhPykfCj6fUwrqqmbl+VIU2wb0\/ML7K6UUoGsBJZfyI3NoAkuoikC1mOIYngV\/4JSJfB3Yf8SHviTzTV0gPTibLe1qUOeCRfRfDcT5SwYPrXEbuCdqmrv8PuzDFJ3bw6eqwbeXbMqi948Fy7vFKhS9KynVXSlNbXDCeyJPRv7dyNPFjuTkZmS+DCPoVdVAljjqjEsFGGqL7oKMeRCtI7gZVE6CmjnMneJ01gIGRTn3HoN8cldYqOzwW6lT4r1tz4qaFmKrxww\/aQQrQcM0taB8OTpdnaumnDZHw7CLDUKf8YdA395Th2u+xQmeMgFboqbZq2Jo4ijDDLCvQ6hDErsoTIT0+LoerxFYxgHNNSq95UE4BF7c+pBSzfYVIGJvSj0kD3gPRfgITbwwMgbVsEbL+b4EWFnltLY09M8iJ9dMTwlw5082Z6GiFcwo13A2Z6OF6CjKxAPKasytC2SeUUK0u8+vkPkx8cP4PiH140kyVzGCR9SCzEDdLILApUfxKWtGlHecgbJVsSnefFZGKyE5891LKRvSCdrd\/8\/1Gz4s4zN8d3FiqtbiMipBtp261SxQipqNVwH4Xk4vIWv1UL7pjqr2kwscu4y2ycJBEO8HNpeggAFRYMvLQ41QS\/URod\/8qVS8I5cWKxWcaye8FnX9G920L5gTl\/rODsPi2kzH\/NncR\/BvhokYv4UHtCh5XOnHMqDR7WLq8VI8jEKvIsVe+\/I4\/uJs5itSdMlCVuR5V6AHQzwhH6uqULvlEE4gaI6fpbX+P+\/+P2bB3FFtFvh9j6LuWdfYprOdz1Z6kkWeqfiLGHeVhq0V6uW\/n36yt8GvrRAfMV2wlJTTCl1dkgz9r3DIM8qGQnS4a9vlaMXy4htOMC2TUtDQNaBqwxy4Bdho5sC+JEDnJjMg2EuS2Zz9j4euMSjwcwdomAr1pXgBygvx1uyn6aQJ\/6rzktm0NzzW+2tA6x7TGGM6eWfymYRUUniyYMpatuAqPko4tCGvcYCzlZWZ8kO9nyCEO0of6I0yOrp7ZN1LIkGn1kGYa74d+Re5pUIJFWJ+f\/VgVvSq6WzErI9BEK60tBgdWuyLnZg4kF8s+pJF9OQsdsToqI1kFq699XU6k4CWuJ2HFTx9CHGz+GfN1NbrZi6xsaCeb0VI3nRza5kfkdUvOZAuvnbRJ2wm1WUYsCKQTCao4mqH4KF7SwpK8xGLWwl\/JRBhTS6M01CzeDXSDddiXTlxAw20v2sHcwg\/kxATrU1Kp24EdbOsZ5wJZKUzV+mtiPL+hQwAS8QvyO8xssWQx2AizveHeF2T5f6PBiYkc5Dxxc8KATs6Q7JEuwVWtZ\/JcYGIb3W3AJJMBWFxDL05TFaA\/9mMFEXlD3jKBwvEpCPdW4I89Xkl98Wva1zfSA058wfxewCE9dbiaEYyq+88BbEkIvEuSXN55rgfg8EtKajNhZH\/S9Xsh2iKQSOcR+FMjymU\/5FCnC8N+ddQeBGC1vqoolF9vJ7poDjg4eGjLu5nk\/EQSuH4RodOivIyYxgegvn0ISbYqtzsIhNzf84n4uzRAuld8fzJCOnXF3yKJ9C6T2XEnAfGuHlWoHAfOzt3+EDg6cGpIifsXFDLAq0LyKdr7wltrFhJAMsb5rJqP8D0PHHBPpyk9y+9+bzi9S27n4rs5TT9RKKXslXiimZMgztAhYBR6ORcweJiurj4aVFwmOQ7kEd3zQV\/\/1jyH8nEU+xQnwdf85f+wqua1WVJb5x\/Z+FOs23hK0Nro32b0AjsnglMVuiLqH9Jhqz6qoO+b\/uSDtZeUsLQIcWnvZhz4rclGHdCaqISPSNyz2wtEnGoXhAif8gRStDi1BMpqHtO93S+piua67JnGK9OrAjZoSdDnwuEZ9C8X19SZP+fwdGOLUtq1VHCw7Op7jYFj3dpR8xn5OhAOXeCJ7RvlGTrEl+bMEEYjXEm3d0jMjQYikHQ98Fj8CJt+Q2vIJO7LXXFXuJSQtN5iKjMWsgri0VlntKePLhLYy2fA9AwpOe+b9ci6XDhIB14bq6Gs+l6VToY8eQwOwAAV7O2m\/++3VSS9BOHZFkpYTjtuxd88083KOsN8ZhuhgTV8AScIlvf3Y5VRvvbf7Mrqt3Ei2ejSYpnUVZ35zuC+2qvdtgZWpJvEQ4HMkTSf4uWRA9cJObW0qA4382vBO\/H5GeOYUUpqU544lAycVB9\/YjgaxGVH6qAslgwyoiSIPiJs5nTt7\/ELsnfRp4goaJePKIPO+XACl+O1s9hPI4OPtMs7sND0clUqP3XhPr5H2PiLrhb8cO0qvbNMONLnuTf4YmXIYCY6DrNplpwr\/X8D4GzHfv1FLBc4rVj\/WgeaDLJthLzcT3\/Aid5usO1POZcWoViZX2DA9wGzZhGsG1u3hQGw9Z8Hccy1iAA8GwEsL4jg1iE6cTdRwZObECSplksPuZJxq5KsRlxcLAULtpEMJMVjO3xd7jyphFuQW8j0JgawxaxBS0TCLCr6bClXV08aH2i6UixRTcRPnDknyNbWtsFAx7YN3pvTpJSsaQSeshWp2FopDX8\/IepkpQcBxi5gU1Z88qcbUYYt9R\/T+EC+0OqBciQN9mnJ2dpusWepNjrSVYAYE\/qALH7aRBcILqvRoksBwpRkUSC60cLpVtJ7p8lsdH87ndU9IuUcn1P385Y5yqHXPeBpbIq5pyYPWCdBBvK5mzV1gBj542cnxhdPV80WteerB3bHMPRW7cXSQScVg\/lpPVKlNmL9+egGcE2HH23kEiGElCNKHhCjVR1SYk3WMpXt6dZimOgLu83\/VYaZ5GeeE+2SzTkTxlx2YpxKjNuTsVZ4Ep3DHttv4P6dVEJ1TpydH9Jr+MZW0zQcf\/1k0C\/+r+h\/My9s0Q9P\/DT2I1elGtZskSJ4gAaEgXq9mHbcBllzWanl16qQWapbgPMUqHLOYuWuWRIN02tJ0d0c9bM8i65FDFrlgPju87AIYjfLRJLQX8QLBK5duVifhtiEikOPDgSDZ5Om\/v1\/qJ1zT4oUtJPreRgFy\/j8Sm9IFm4\/gER9myoOqYRKmPdOuh6BuOUlAmUxWjKjjuh1qhm1g8SyXPt0YP4efrch2FgtPu4PYnf4PXYo\/5h2WhCdroAsbGKAFdNgBmxmfPdkgYMAOIs98ZwBayMLv4OouKXCJGxqjIMIaLHrTOefrIRMIaquNjC9KrCdILRdNtJO\/fahMFYHOB5c7J6NnDcj2J8dmDJ7e7ezCduqREzmep9DQEWWWkWHosdt3Px9XY6ZtEz9T4FAAzeY8IHXfJp1bT9JQ+Uvfg\/yd\/3kBR62Z+QWa\/sV9CkriuwAEScdDK2hpd6QlGBmXgZC9qvlxOgQg6BgAcWBAu9Nk5L\/4NfyZqTVuP10JiimpmvZQHzNihijldCTIRrOweI6KWUO+ZfSVCCNUhk2V1N0e\/PEPA3WcCe3tEmPMt27ChA\/PobTHJa1h3Enc5+B3sAWMy4MFyWDv+vsafUoyt\/jLJ5FRDqXlXExPHH83UKNhDIXkoUZgk\/AcdWceTIIHdE27CCCm8arqfpW2iRZcuXYbsBLragxubfp+6dgmcFz1cr4eQdLXWodLx7UF\/I1G+UNS62ipaf\/nqP5Qdv7OEWAChLHU5Q9AI8nSkoGxluprXZBs9nVNGrRN8chtFPL86LO+h0IV6FiVjrPCoPLo6HwqHNFnkCZPeAB14SvE9T6pe4yDukJw51tMqlEKzc7DkGHEOqCQoVAG6leX5GKpz83K3nNOaXzneCyc7rtU7nQ3Y76vTgIJvBLsYAofkogS0OdeGzUk8rWY9OtcLXrniMG4PtvC+QBepAw0sXx2hLuCeW4eacNEUlX0rer1B2ovsJT7RaYENiZHLmVZv8PZIZ2Kct4j9WZjLNGl+JvSuHLTds1Fh4\/A5vzvAmgf56wAG8z+wADZdp0t4jU2JfbVoMorX6Z1ZO5vlR8mMKQQNvq9ySaBHX8bQhzjuIOipLl+VLgFptPOh0SuUp65ZBWWfj0rPcIkoxq6Op0UUVkr4rl2vod5YLM3UqNK4cruml0ZW3d+BQHt0XARHkEH0zpxfYwzxO0d+9wh8ZWAymI8JDTaOsgnKPIbZgXT0v9zhR1zbCB4cTJijkzNe\/AxJ4EVoP1VGKNt9NBiI4x4TeX9rmGe3MoWXAsW8MD6ThuLxc3oKZhgUnLfAPS6evw+l\/zeWBUs0QvaXIB5WKaAefUXDaFWBIXRpO\/s5J6QOjDiTdlzk+TmIcQ3frAu1jUIQiFs4yzC4kpy4qT2qIq53h7\/GDp5AoY8tz+HWYua12KxiEE9lMx09bz0pvkIWhEsCm2FvojkrgtRjjPqsW8pxqRfaJ8zLCV+WdAruU4XdRQymmLOknkR8+6y9r\/DkHqsSOx7LXjQQTrs97fZnsxCVsNLLd8X353vCltn7REX1DP9PHaet4rTsnaOXSBXBQimKxGQlFoEgMLEtUEvNjYhlut4eNelk8Wl33Yl4IjFwoctmUeg9pR9Py4rL5tgYaghcI1CWWYZz14ur7SEE=","iv":"cbff71b361521604bcd2d64d0b8088c2","s":"1a8b0bc0758655c6"}
Share your thoughts. Click here