Marketing
March 10, 2022
Social ads need to fit in and stand out at the same time. Image credit: Pinterest
By Sarah Ramirez
With consumers becoming more accustomed to social media advertising, marketers need to get creative to drive engagement and conversions.
{"ct":"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","iv":"572c55d55922d04db4ec572e67ceac82","s":"c020a171415a58df"}
Share your thoughts. Click here