Marketing
May 24, 2016
Image courtesy of Moda Operandi
By Sarah Jones
SAN FRANCISCO – Digital has shifted consumers’ purchasing habits, requiring brands to share their story online or risk being left out of the purchase journey, according to panelists at the Financial Times' Business of Luxury Summit on May 23.
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","iv":"1fc5bdc0d98a8ec78585c29c9035d820","s":"6164a8948709a74c"}
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