Marketing
May 24, 2016
Image courtesy of Moda Operandi
By Sarah Jones
SAN FRANCISCO – Digital has shifted consumers’ purchasing habits, requiring brands to share their story online or risk being left out of the purchase journey, according to panelists at the Financial Times' Business of Luxury Summit on May 23.
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","iv":"fc5b66e756db0dea1d647205ed49fa7a","s":"33ec56575c5c5ddd"}
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