Retail
February 23, 2022
Online shoppers do not graviate to brand or retailer sites. Image credit: Affirm
By Sarah Ramirez
Although more shoppers are becoming adept to online channels of discovery, less than 20 percent of consumers begin their journeys directly on brand sites because they find them to be lacking relevance.
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","iv":"e6fa145c5e2325dbc5d53587b41d1c64","s":"dba052ddb27a7f2b"}
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