Retail
February 23, 2022
Online shoppers do not graviate to brand or retailer sites. Image credit: Affirm
By Sarah Ramirez
Although more shoppers are becoming adept to online channels of discovery, less than 20 percent of consumers begin their journeys directly on brand sites because they find them to be lacking relevance.
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","iv":"acc6f5ac7d41ba8f7ef71c52c1cb1c37","s":"889a3cef27492e50"}
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