Retail
February 23, 2022
Online shoppers do not graviate to brand or retailer sites. Image credit: Affirm
By Sarah Ramirez
Although more shoppers are becoming adept to online channels of discovery, less than 20 percent of consumers begin their journeys directly on brand sites because they find them to be lacking relevance.
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","iv":"5bd18c026cb3dbb7ca92aadd1b718d4a","s":"9d5fa201d7320f1d"}
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