Retail
June 29, 2017
FarfetchOS promotional image
By Danny Parisi
In their efforts to make ecommerce as feature-packed as possible, retailers may be sacrificing a key statistic of the shopping experience: load times.
{"ct":"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","iv":"5d48636ae1ffee4f14b04c0b08885fa0","s":"fc02aee147147945"}
Share your thoughts. Click here