Marketing
April 8, 2021
Consumers flocked to Amazon, which sells millions of products and streams a wealth of content. Image courtesy of Amazon
By Sarah Ramirez
Amid the COVID-19 pandemic and evolving consumer expectations, some brands struggled to offer valuable customer experiences — and consumers did not hesitate to share praise or frustration towards brands online.
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","iv":"bbdde1be417a652e37144742bdd3fcf8","s":"60306aba864d4b66"}
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