Marketing
April 8, 2021
Consumers flocked to Amazon, which sells millions of products and streams a wealth of content. Image courtesy of Amazon
By Sarah Ramirez
Amid the COVID-19 pandemic and evolving consumer expectations, some brands struggled to offer valuable customer experiences — and consumers did not hesitate to share praise or frustration towards brands online.
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","iv":"0f5c6c9bcf13a0e769359c35119add37","s":"8db465152d453079"}
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