Marketing
April 8, 2021
Consumers flocked to Amazon, which sells millions of products and streams a wealth of content. Image courtesy of Amazon
By Sarah Ramirez
Amid the COVID-19 pandemic and evolving consumer expectations, some brands struggled to offer valuable customer experiences — and consumers did not hesitate to share praise or frustration towards brands online.
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","iv":"7ffe03d4340d41f5d85bbb3a73140aa4","s":"fbc1b72efae80dfd"}
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