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News briefs

Online luxury marketing, Louboutin, Cadillac and luxury automakers – News briefs

August 31, 2012

 

Today in luxury marketing:

What is next for luxury brands online?
Even in recent years luxury brands have shied away from online advertising because of the challenges inherent to reaching a significant volume of high-income consumers, and the limitations of small display formats. Now that affluent consumers make up a sizeable portion of the Web audience and larger, more interactive ad units allow for more striking ads, Mashable reports.

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