Fragrance and personal care
July 25, 2022
Beauty retailers must meet consumers in stores if they want to sell products. Image credit: Sephora
By Nora Howe
The beauty industry remains resilient in the face of numerous challenges. However, data shows that online sales are down, suggesting consumers want to return to physical shopping in this high-touch category.
{"ct":"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","iv":"43fd3f5f39487ff2063bac03c294a346","s":"3d906d552b58bca5"}
Share your thoughts. Click here