Fragrance and personal care
November 1, 2022
This year's 48-page report reveals Gen Z’s cross-category preference for hyper-personalization and pared-down products. Image courtesy of Kyra Media
By Amirah Keaton
From the Cerave craze to the rise of the “clean girl” aesthetic on social media, Zoomers appear to be going back to basics across the board, for skincare, makeup and more.
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