Fragrance and personal care
November 1, 2022
This year's 48-page report reveals Gen Z’s cross-category preference for hyper-personalization and pared-down products. Image courtesy of Kyra Media
By Amirah Keaton
From the Cerave craze to the rise of the “clean girl” aesthetic on social media, Zoomers appear to be going back to basics across the board, for skincare, makeup and more.
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","iv":"75d42a3f8f7e20422afd8b16e770ffa2","s":"666f9a0de3735558"}
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