Research
January 26, 2015
Chinese consumer on mobile device
By Kay Sorin
The ecommerce market is booming in China, and the best way for brands to take advantage of this is to develop omnichannel marketing strategies that will appeal to the increasingly savvy Chinese consumer, according to a report by Fashionbi.
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","iv":"0dbb1b2f21148cbc7f55482c8035daf0","s":"756d3c692c8d2152"}
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