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Omega leverages multichannel Co-Axial campaign with YouTube ad

April 9, 2013

 

By Tricia Carr

Swiss watchmaker Omega extended the reach of its new television and social media campaign through a one-day banner ad placement on YouTube, the third most popular Web site behind Google and Facebook.

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  1. Mandarin Oriental ushers in next chapter with updated visual identity
  2. McLaren creates new holding company following CYVN buyout
  3. Guerlain to reopen spa at Waldorf Astoria New York
  4. Rolex ambassadors pursue glory at 2025 Masters Tournament
  5. Off the Cuff: A Q&A with Billecart-Salmon's Mathieu Roland Billecart
  6. Japan's ZOZO to acquire Lyst in $154M deal
  7. Prada Group agrees to purchase Versace from Capri Holdings
  8. Sephora forms founding partnership with WNBA’s Golden State Valkyries
  9. Golf legend Gary Player joins VistaJet as brand ambassador
  10. Burberry goes on vacation for high summer
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