Marketing
February 9, 2022
Skier Eileen Gu is such a unique talent, many believe she will become the “savior” of the scandal-ridden celebrity branding market in China. Image credit: Tiffany & Co.
By Adina-Laura Achim
In today’s celebrity-obsessed age of social media, Eileen Gu is every marketer’s dream. She is a freestyle skiing phenomenon with a multicultural background and a squeaky clean image — and she also happens to look like a runway model. Plus, it does not hurt that Ms. Gu is smart and speaks fluent Mandarin with a strong Beijing accent.
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","iv":"1976db0dcf4d5494d26fefe81203b287","s":"ac3d4b2befc22f2e"}
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