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Dec. 26, 2024
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Luxury Memo special reports

Off-price – Luxury Memo special report

September 3, 2019

Off-price requires a balancing act for luxury brands. Image courtesy of Bicester Village

 

By Joe McCarthy

Luxury brands develop their reputation by being exclusive, which makes selling products off-price inherently risky.

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  1. IWC social snow globe stirs up winter memories
  2. Luxury Unfiltered: Burberry is on the brink of self-destruction as it taps a new CEO
  3. Leading with pedigree, Range Rover promotes plug-in SUV
  4. Accor teams with space exploration company Orbite to forge new frontiers in hospitality
  5. Krug ID app creates mobile reference network for Champagne lovers
  6. Dior weaves codes and trends together in digital nail polish promotion
  7. Just how disruptive is Airbnb for luxury hotels?
  8. The most prolific duty-free shoppers have a penchant for luxury goods
  9. Saint Laurent Paris rebranding effort to settle over time
  10. New Jersey, Florida top list of luxury vacation home hotspots: Pacaso
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