Sustainability
June 1, 2023
By many measures, eco-friendly initiatives are largely ineffective if consumers lack an understanding of why they should partake, experts say. Image credit: Bain & Co./Getty Images
By Amirah Keaton
A new study reveals that consumers remain in the dark about best practices for sustainable fashion consumption.
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jmzuZoedNBrV8VuXg2UmDIzvQl6t\/asCYVBmyxac\/Uz5kM49UOdHkwktb+b3UfHWsGbohgemNUKK8RXj58JE6oPs41QHtLaD9DMK5zjJFTuX3tb46tItVX\/DyvlTj5zeA2JzcKwfm7RCZr8oDmU2GqJXs7zu9rtzpvOMTg0EOTIzIZ1XQBoF8SF1hcuTPi4pPwm3yjZsusGFTPMp+mzd+oPihmRNc70GxK0nVFzPaCdvh4cl\/Oo7yKwtMy1hgkYHXA7+BKN0ut1+sWxKZcsoMH67nMg2jp8Ix7Zq0\/gKlL3Ujr4horm5Dcdepu7Q2jweIXzIpiVye7nmf8lXO8GgyHYbxt5SajQlzWAxIWZxBb7NWdLJNhO3UtheJsc8gpk2AkWbfiwxUjTkEq4epnFkA6ol3TM4WTHMimfUzG4hNNV4psE0Xog3Aq26EbE9CJed\/eChJrhH9dInJlCjS4MNCBWO+ljoTRWpcDzQUG56soyQoVCAtAM1uABR\/5wTMsNfRxQ7yPVZ1AWRsjV0JDlGe2hOXck3Tt1oa3a9T3Rqr8Uwd+UUKtmFV6\/xvrZvuruaaYflPGeRt2S7Vr8Yn8OO+gpOct213IVlaeMSnkhuYW59CBjCunOyvjdLnxU8SNeWAQPXGrC2JYoggJrXh59+esKX2+3qKdkd0TGZ6IL0QgvG81h\/O9bpPn+BmO67SgWd2m2jd5MqJjY90sSXvgfUgF032SBrzDWMih0dQ6gjruISIUV2L3UjygMqziloxQ2WrB+Zg+i7emVcFiwFVzdOABKsALOIpiXy9aDFaar+lYuveBvo6kqFOF0NFYzs6SglTjyUU+\/KUTqtNaovGQcubKemgJ15ZUFPHfb2PGfXsIwiqzkoklbICGZ2ZCrC2jpQmO579R6HvFWo4Tk2ByFJkUdPXCgTit+gIK1Xmh\/lZnxR1068oJIZ2Ln42oN+hhMvBuW5h\/mawljc0kZJun+N6GBNl+LOrdlH7++BfKSPu4P7LC8vBRGxCTIu0PWWnQiovqc9b4DcjXcY2T+\/nExGqfCvDvMiJK3K8u9X59l+MXGteGZneCZjGO\/dViOHyargpQrb3LLJ+Y9RVcrZY8+U\/VOyGHvYI9dfH1SIl+lWoQX9llKwHSfhxKeDs7POyny6BXtEWtJmsU+kMUFUcjdeHyBy68ImsVtBjAAL2gk1\/j59HRMO\/cHrp1LZfpPYzQKUopCljT+D\/flTfuCRTs5t64PgcFTbnBvhAhfd15ugJppsahYChLLu8b2kzD7HOFelw8t1QCP3t6AI1vh7wF7qbpUKdHjq5DK2KPRjgi7epDGA+98SQg81MV8VyL6rOLj1qiDcvq5GvMwTF1dU8G8gwiGYUlAm6KCn1CmiXzY2+2GotuZ1+WHQ8KAxDdFvFJkH4SgRiSaQKAZF8hg\/UhmQo3IuzZfa4hnFtBMmegvDGMnPDd+FToEBYmPUdTP59IpRx0CNAGgOpIOn8diqGFXpcYH12OThTpxwakkWbzbkJ4wA9oyYcjzCMOyVvp4mWRClmhMYA87BlitMyGsp24l0kJTwYWSdPmOvlFfuaU\/dJgJbe+B391eba2R3iiDXDTT8WrddkZuUz5cOK+yUJ2ZYYV\/OnTzIbrEVO0DP2O8TllBmeXR\/fCca8sDasDRydhJWqB5dm3dAlTnEEh\/cjcsHDh2O2yYbneoiPc9YqyClt8j19ULtQ0o6B11HecvGq1VQxOJngZVD855Fw39tq99zIzHTIKxSbH1bFrj+miZiGHXi8e5HlEjTPNUJND+HrKDXu9x7k6lLG8pi2H9sPtAzayj08F\/Hk8XEneKT4fGWNGJ5fwLQWiK\/r5ca8\/YdrjYozk+G08uhGn9qGMefkw\/B0Fgg9gxZvvvj2jRuaRittTVWLbT4oRBsEZrdl6iS2l8puyQ3qn78ecrLO1Witb2LpI+Q43FLY8FwrbpXhLS1afscs1nEHvmFGo4A0Xw5vz0p1KYAOdMJVtGEXFOASAqgnYAv138qu0hf1b6EMcLQtCx59KENDiq96zNOX7amzndTm52ctrUhMD1OdQKN1qTUhAGN2xCZumFqkGMRfyzrQZ6NvYuBASKs9L3vaEFL4uOQRiNS+i5e7ieZcy0EWyGcHqsteTCMisIYZEnUz4lK2oOqQzcnWjXAuhbnmu9wNRsAeVcacvY27F81i+nXExVS6WSBW6uOLcKMKWT5SXJYifjuvRLHm0HOSFJFUhhpHYOxJs20UM+zk5b1Gvq+UobNPqYRQpOGk+7NvUrCngT98REh\/5nexRh380d9WE3VvWNKRiJqean8RClerrjrZe0B2Xr1DgsBwqyFs7R+morfY\/Bq5hh8ahBmUnw04N98y+\/h4dmt5pkoWeEOXD3H8Ngs6KPNN6MxAsEFHJZ0IP4pKjju72wTyBurIBqXHfHd2ZD6v8kUFSNTOYhoZmlmuDDT6lPKXnCwTpxf991cIg8\/e014kN\/f0kYW87RJDI2O0kfksxlfH9sNQg3TGTtEFcqo8zc5J8sz65cfNaVD6k0UK5H7F0Zdh4TJtmJvyBRC9U5EuWEGrcmdBNL6FOovFAmsyoU837fHZcMJuOMWIahSJV6lhm23kgCho29zEqDsehYdo1nU3SDw4HTBe1SStzmj+rvxzy2BbmRykIoLr5ANi1A5+Yd96seWrbYzTGzr0XtvosJKkfNOv2p1hqSm8c1+pHIv0El1M2M3p0LceyvY7uG2yuz004uqVRcVU5QU\/ksto2o\/iIRwWpyAiUYh4s1+YiIwmcmOaQbe7xR7wL+PS\/zHWfPTWCnzFqcDeFt5FNUZLJH\/0jMLt6diNSJwoiV6UuG2J0o0KSTVA7lSN+fqpYy8YASV6Wz0izNLSzqCL+7FxPqb3ibD4Axz4kpMUTp\/H3LwensOQ6eiM5GdYrG3nqNkefMFSAyVmjhSK0Fo3K\/w3zrBoqxWG70\/fCT5WaKEklsiROYshRdr4WlvlDzfEyBupb8jRF4ab3ZKydkJuQxK8hAx\/w9FJ+0svxn7SBRnHi7p8m96IX4FF9su2CGDy+t2a4fDoeWENSWLA3Hq5kc0ypwmSbVnC4isFhFMhkuYEWbIKnikUYqUQkezXTgEIZA5xJHF+bROdesJBwHgHA7buvwL5ZI5lhElQ+ZthlDcA8qCqlr9bBuUyCnue2gwPTVPexiSBNTlLITlA\/6vsBhYOdriXt9KSnFBHmW40WgCaa49WXKp72aptzYlhARa+1yczWBLtM6mg9eEeAc7PuZ\/sTevFY2f3b+Ji1ke669GtVO7EFyEy08aJ+Ol+GOsYrnPqEyTQfGJGjC\/+NOIvioJ0StbffVF\/hbabcDWaSEWLcBG9ogGmqwEtGPIE+gh\/xtljQW8pTzl3KBH9+PrPlizyKBF2cQ4KXd0phvUa4ovC3vlwOWPW5lzVIUL+37x+jKT89PfMwB8V\/Gf9RnR7qrNO\/0EuW3zTe1LuhB4k+vPxzSOxPQspL+n7d2KVg8MKLPDEIqbZuH\/xVflQV4c6RAwekGp41fmgxDMq0nyU3DCKosN9pSQyIggMRUIpl\/0zw8a2Qk7FCI\/RQR90zh0jZFkkBfmg1vcxGGcGej2PpDFUPD4oxIG4TJue7r3y5xNIaKAoFwP1gMmFLVdUrP+ard1JXt2UAhWgKusF8W8MXPZyzLqXIPK9otQCUiluecZMbrF\/TBK\/UUVLAFwQcCZKUJdtxRfchARm06oDdNP++IebQvr1RkeSSjKb1jdSSr3E51JhkgeMU21r6KmnCX4VoZh2OcDubbropdYaMAC3lYJKectq8l\/qkm5fM2LJMZUUly9HtMdzxLCphFnBIu7gOUJLDcyxumXZ+0Su4EHkJTSWQBdJ7iHu7cFSNnSZyw5dzaeKgabGcRc0Vu\/\/XEgN4Hy4c0VGqdBzYWoLz7AwLTtu7NA5FdflY9\/+rDz85ByBeEHufqVa30VWyfoqV0P4a+Hq7IcbULEAsc9Ut8n5G\/33r1gaWWuMtfJbU7NYP685se+LFhykuMCrEGuaFFSriwIdYyBhaQjjvO48ybEIJbnDwZadiE+90gVsU705Ohf2WSoMwKV4Mr6EBofjiZ0DYj6klDaPCIa6o\/NixJEPRTUqhCGFOMfR1JtKqu6b7lU5RpiSjfxqdTfbNo4+KjnIo+KBRicbv70eqIjW1WL08WhVMvUHjEC5oZakDKALrtUOqblTRESe+dXyb3OaUt6bLcYLcXLpyqds0CGHtKZFyOOBU7Qo4j3vgneYqRF71Xniu3cb2uHOqnjCwIqo6\/8ak9QyIyQ8qQVAE4rz7btNElAEfG4Wf5aMswxcyYfNScsjtAmh9fNyhHuIFEZUchmCa+YZY3+wmU9lUgCjm+ZdOTU7uPW3CIEfHPsL3DdmJo1cLvv5bzgOTESRjYAwrPf4HE6+h5bMwq64tgOs+6oPtZz75eeI5XtPA\/5Orqq2dcNg7svsioq98578hv66w8H4Ez5hF\/YTcEeM2rTwt8LZZCdLW52nyAK0TLLJJthonJxigLPX3DlWLST5uaNLOJusXQ4cWmyr0M2mim3\/Mg2EaR4op2bBpg1fHFkUk3ra0x0R4paOO7lM5YcJkpv1F6nrgrt57GND0hHJXPGn6YV7aTgncF7odZH9muc2HKXOARYaDGraL8fC6z8eNEFOQfFwc9RxM9Z+kPY2aIdM+oazO4VCGBesjKuHiFtI9Ihj4g5uNUgHkC81TIQbiJXEAXKNVh2J7YOivAgvFvWc3b\/h+ZVkaSQNeEKzjmd84wt2uuTvyYu8qe9bP6Op+TXLdyww6OHLwuIANiNUnfGo0iyjbxgbR7OMTzjyQWsQ5zLXIBkhyHiUBvSoRD4DRAEYzT4M7QtvqZrd4fGyq8Qnb0+6apn66kNXyfCynO+PTKm1WULFvl\/P2NSWrAMduZzLHASSpFzBF2NCBXrZrGXkWx6J7c3pgrxOUhdMvg2vILEWDo6KlYAhoNu8Y1nFOrZYRKa0vmTg7f\/VEbj3Fz1UH3uHL0ajZM4cEtvB9dlVuXiYTQtRM6AJZ9EpbDlTgQsWMasgGLceUlOJj0d2Rl1uAomgq17GO+51RnsiCS2gI7qxmG+Y7DUYelWN7y0vHHW3AmNZx2RYfw6wLIi2o2F9ne2bhdi5nlCkD7k5kMKqIt5w2iCfw9TCrJA9LqRWb+waROf93GOPY3Ll\/zUQ8JjAijkMxS\/Bn076rn9AxTwmz3zGnkF9yaO20fiW+XbDnjrMKYOH9ToIw\/7lFLdVBuSRveO\/DzG3DL\/c9brTVn1m6EC0hzsdc+jZccXQFmGGg1yuroHVbr36XnxewEKCT8cB7AN7rSyWW3PxBoQ9GlqL9wz4RC9pQ4ls1XJtfYq2lnqeDIOAdMZgg4IgOHbllF7I3MQJImsPsmWc6L7wEEeHX8et8ZfGbB3px62gVwQfre8Rs16H1EsieRx4hEUCVE8ZChdGlSG\/gxWgLu7lvn+4GZx8lZkhFjBz1yJjTSbjkcL5gnT+PN7go4LNwkDvghjGJOvLX4\/y74VrFFUCPBQ69GCYZAI2MkjJo5PsSyh+fgmwIdNxWdxaELvWAQZ8nlvbwM+\/IWZ+Knmc6SYQTukurKtqefAGkYX4F87F+2D2\/4ei6NnR0scMNLsp7PD2jRAH9POyb4gmunn5wfRzcKowCj1+boyNabXHmgUhHcHY0E98dW430rO2POHs+qjNa38R\/fXSzdtGlxXMVn5TnkGKxBtpG3VCkGxPE9ZnbpubRLnQ3o\/z\/SLJnkQ1mZJOlwjiqcILfQFmyZ1VqmK4ttITeuFXn4rhAmAiKgn71444NbCk7XjP7zO3hRy5RUoVrg9A6o5qw1EjgE64\/9GCDjcKuodDImKRuOLYAluW+YEGTtRgrtP+6K9OseUYOzqmD9QjnuLowx90rsCKv8d\/E\/83Qxbris8kBqMflvf+6eGFbPACv2PFBWgzCsqPyDJ6cJBcnMKneNhBUtaxiTKWarwVIr1gskqZ1zJi4J9G6QR8Xt8Cy3\/cD\/pb+gavW5PuYgip\/dGdxJ\/Hr69tDSTPgRaNiHsvPH3iHaa9zYdCDQDcl6rQ0Mx1xdBLiIJJEyahV9eMr6NtybVE+B1XgqTi138kmEM6OIGhYm22ZNHSLMb9+5WBB91HtQcOyw4wXjjifIl8BTHjyywM6r5f9IKjmNiKlI12RWCjE3O9H3YI8WbV8weoF7S6uNhwhCQ4i+M6aIWBDVovUslGRGogwJa3KwSFzt5ljYbtNXmbAmBeBZj\/CRcWQ2c2BMn3fqSw4MUMpMY\/wjWmLY\/8XAUmZnVEulLFZoL0AGLdy7\/tJh8S1QNNb+xRKOZxbEVPuR1ZpPUu2dpsMFs35j1By5uKz6p+XQ15dfoaZoUR3YStNnXHBglBLTfFdqXykSn1XNA1UtH8wCheAILiyFBBt8R\/KnnkAudHGOcAjYAr9iGD9KBI9yB7BEZKdNkOmncy+vbwEjqgIihQHyd4OcHruF5Dd9+JHoVD\/AhB9Hfr+ebXpa7JP5EvnU2cY7jO+sTjmkQsR4hTRzC0rdT\/n5oSo3JbkrHYoCcnY1q1WUrvk9TMvl\/8nkA9U6h35\/4xnpZfkWODp1NsHRBkVSlH11+2\/2cRg4eeI2K\/pVmfIs4QJNBzguoEjLEPdXitJV9HsiWYyn89tVrq9T18bVMsOTsHPTkKpzkFIw7RPaeclHoDeiqqqXlABeSNs86vUyHXmc4WeH+Tc8HKEfaYNB7EVfaqMXMdGEvOM9c6rSW488d1zXIw5FNE538mCg4Uoj89F5+Gedsg2PFeGUaoOdG1vPZvjzJ\/VqpwcJ2A7Sn2EBHtpBbkSFOfBwSjOZzL9qzBGkF7KeU8Hbds0ra\/ZRW5Za6ierGI4IlxAAOX08lkmQB2D9KMZ6NROxPCcWGntpzwsU14OcYUgTNpGxcGSi+CbAShsZPJ5mBbL4hCT9e2Q9UTuWTamTRUKGij8bSsqQy4d+uVaQEhFq9wYTwKdXE48Itgo6fhfTV39F8jRSDHuH2enN4tC2DBXkhHkqhtzGe6sAEght99NHC+D1BYbTjtVghSHlFssHolv7uFUDeB7oxwa4r080XQgiwSFhTU2scht5t8aum6s0341EjFYOh\/2C3M6mFC00LEIjaNoYHzBTncjOxlfcRxT6p1u+kEufArF0Phl1hwwGDjtU5efdrfBwhmEHFANPx4PL4GUzGRxptN3V643\/0jMs+JFftP0757ogyEdCZoJT3Y0Tw+HrzvhcMP2S9sIn\/5KFPPLXnj4y4bqQt\/ejhy4WIosVvmxW0ZWwkM1olmiGnroVWqbJRc8xo0PSxjDVHP2ztOAc5gLwZ331w9B2V0sXH5Krcqs\/1Y\/3YY9JrHZNpNcZuaut+pnwkudcYE8PYo4OEW4s9rw7fp1jOVuQLz3j0INhjRRn1Pcc3DvF2SqjgfO\/PalNyaO+r41OcMQqhsDhZP9hJaSSaQ35pFrZSoE0cM8ae95HHyYwrOCT94SbVD+e5sftmFZ+KMEBX+oPQeoKedmaVK+Vn9IYN64HeFdUrEYiUHca0tm864a6NhALSclJfzXNQnchwCb9W4M8prrmnvC7GMdsq7Bx89wH8cPFPjv7HMIWfnJd2\/8ebp3LscEAAFA9ghV9RQLyukMRmgGuLONsW+osBfJoyi501I4iPPt5uoetDb27rp+RudtXRpuefZuM54NRr7\/x2PoOeHa4ju+Vmcr3d34+L288jYrbju74ph1xBNXgPaudiwp2WM+pfTgzP8Bpn8qAnmIMlxNgLM2YIXCizHmpRy51pMIpj0tTw5Yf4r2HbQk26Y\/4eRKoWzaXI26wWgQCY7kFIzZMygmxPPuqmXWRcPZKbRYTPJbOlZexFgzKY8uW2T++eDye+pdF2azJXrA==","iv":"01719093886ba5a94ec4b5a45a417287","s":"206418454083e04a"}
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