Travel and hospitality
March 28, 2019
The Oberoi, New Delhi. Image courtesy of Oberoi
By Sarah Jones
Hospitality group Oberoi Hotels & Resorts is putting the emphasis on its employees in an updated brand identity based on consumer insights.
{"ct":"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","iv":"5317f36f8211b28bfc625a8656555441","s":"b5f57fe519aa7ac4"}
Share your thoughts. Click here