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Marketing

Nothing creates a memory better than a luxury good: Rimowa CEO

April 19, 2018

Rimowa x Supreme luggage. Image credit: LVMH

 

By Brielle Jaekel

LISBON, Portugal – Millennials are known to be experience driven, always looking for the most exciting activity to share on social media. But the value of having ownership over a luxury product can be an experience itself.

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  1. Bleu de Chanel dives deep with new campaign
  2. Diageo unlocks Fusion Partnership Lab applications
  3. Rolex honors anniversary of Rod Laver Arena ahead of Australian Open
  4. Rolex partners with Melbourne’s National Gallery of Victoria
  5. BCG: Four trends driving the new age of luxury
  6. Cartier pushes collections via snow-themed mail catalog
  7. Stuart Weitzman names Kim Kardashian as global ambassador
  8. Luxury Unfiltered: Burberry is on the brink of self-destruction as it taps a new CEO
  9. Bentley spotlights its drivers’ successes in film series
  10. Luxury Unfiltered: The 4E framework is the key to transformative sales success with luxury clients
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