August 18, 2022
Experts tie nostalgia's new wave to larger desires for comfort and escapism, contrasting pandemic-era fear and loss. Image credit: WGSN/Pexels
By Amirah Keaton
Global trend forecaster WGSN is pointing listening audiences towards new trends in drinking culture, outlining insights of note for the luxury beverage sector.
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","iv":"5fb52b1f7a957e2449b003e8151533b4","s":"f7993657d12ceb8e"}
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