Marketing
January 30, 2020
As China’s millennials feel the effects of an uncertain future, marketers are tapping into nostalgia-driven marketing campaigns to resonate with them. Image credit: Shutterstock
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","iv":"a5baa20fee2cb4d70d36d2dbaa4255f6","s":"454e31350462f8f5"}
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