Marketing
January 30, 2020
As China’s millennials feel the effects of an uncertain future, marketers are tapping into nostalgia-driven marketing campaigns to resonate with them. Image credit: Shutterstock
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","iv":"4b5051ea61a972b2f22f8c2650a4e1b4","s":"f13e0a81ba580177"}
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