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Marketing

Nostalgia marketing. Why it works in China?

January 30, 2020

As China’s millennials feel the effects of an uncertain future, marketers are tapping into nostalgia-driven marketing campaigns to resonate with them. Image credit: Shutterstock As China’s millennials feel the effects of an uncertain future, marketers are tapping into nostalgia-driven marketing campaigns to resonate with them. Image credit: Shutterstock

 

By Adina-Laura Achim