Luxury Daily
The authority in luxury news.
Dec. 24, 2024
  1. Estée Lauder Cos. establishes new fragrance innovation hub in Paris
  2. Desirability, operational efficiency key to luxury brand growth: Accenture
  3. Luxury Unfiltered: Reclaiming luxury leadership when client expectations shift
  4. Rolex partners with Melbourne’s National Gallery of Victoria
  5. Tiffany & Co. acquires historic Titanic timepiece at auction
  6. Mercedes-Benz rolls out AI-enhanced MBUX Voice Assistant
  7. Wearables, AI at forefront of 2025’s digital trends: IMG
  8. Porsche Design boosts in-store traffic with Linkin Park collaboration
  9. Dolce & Gabbana opens 16,000-square-foot flagship in Saudi Arabia
  10. Luxury Unfiltered: When brands fall spectacularly short on client service
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Marketing

Nostalgia marketing. Why it works in China?

January 30, 2020

As China’s millennials feel the effects of an uncertain future, marketers are tapping into nostalgia-driven marketing campaigns to resonate with them. Image credit: Shutterstock As China’s millennials feel the effects of an uncertain future, marketers are tapping into nostalgia-driven marketing campaigns to resonate with them. Image credit: Shutterstock

 

By Adina-Laura Achim

 
LATEST HEADLINES
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  1. Estée Lauder Cos. establishes new fragrance innovation hub in Paris
  2. Desirability, operational efficiency key to luxury brand growth: Accenture
  3. Luxury Unfiltered: Reclaiming luxury leadership when client expectations shift
  4. Rolex partners with Melbourne’s National Gallery of Victoria
  5. Tiffany & Co. acquires historic Titanic timepiece at auction
  6. Mercedes-Benz rolls out AI-enhanced MBUX Voice Assistant
  7. Wearables, AI at forefront of 2025’s digital trends: IMG
  8. Porsche Design boosts in-store traffic with Linkin Park collaboration
  9. Dolce & Gabbana opens 16,000-square-foot flagship in Saudi Arabia
  10. Luxury Unfiltered: When brands fall spectacularly short on client service
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