Research
September 12, 2023
Shoppers are increasingly seeking personal indulgences peppered throughout daily life, per the largest U.S. media agency's latest study. Image credit: Shutterstock
By Amirah Keaton
Buyers across North America are switching up how they view and value luxury, according to a new report.
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","iv":"ec3cd0ec3b875fe5a0286be79b3649a3","s":"b83cde7a48dc139c"}
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