Research
September 12, 2023
Shoppers are increasingly seeking personal indulgences peppered throughout daily life, per the largest U.S. media agency's latest study. Image credit: Shutterstock
By Amirah Keaton
Buyers across North America are switching up how they view and value luxury, according to a new report.
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","iv":"55cd42a8e8d7d59c2dfcea973dd8201b","s":"0cb9e0719e661d8b"}
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