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In-store

Nordstrom targets affluent New York males via GQ pop-up shop

September 14, 2012

 

By Tricia Carr

Department store chain Nordstrom is flaunting its menswear partnership with Condé Nast’s GQ in a  pop-up shop during New York Fashion Week, a move that could enhance the department store's brand image and build awareness before the first flagship property launches in a few years.

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  1. Mercedes-AMG unveils collaboration with art collective MSCHF
  2. Valentino Garavani drops Nellcôte handbag campaign
  3. Chanel continues support for women directors with upcoming Tribeca Festival talk
  4. Indirect coverage delivers 77pc of brand ambassador value: Launchmetrics
  5. Richemont closes fiscal year with 4pc sales increase
  6. Louis Vuitton revives Michelin-starred restaurant in Saint-Tropez
  7. Porsche cuts ribbon on esports facility in Cologne
  8. Burberry, London College of Fashion establish new circular design student competition
  9. Longines wraps role as official timekeeper of 151st Kentucky Derby
  10. Dom Pérignon unveils ‘Creation is an Eternal Journey’ campaign
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