Marketing
December 22, 2017
Nordstrom's mobile app. Image credit: Nordstrom
By Brielle Jaekel
Previously top-ranked in consumer engagement, department store chain Nordstrom has been pushed out by mass-market retailers, according to Engagement Labs.
{"ct":"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","iv":"8c80a4f10fb4c78a51415b43f603b3ad","s":"ec18f5939e652727"}
Share your thoughts. Click here