Marketing
December 22, 2017
Nordstrom's mobile app. Image credit: Nordstrom
By Brielle Jaekel
Previously top-ranked in consumer engagement, department store chain Nordstrom has been pushed out by mass-market retailers, according to Engagement Labs.
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