Leading retailers Nordstrom, kate spade new york, AT&T and T-Mobile USA are using location-based advertising in the Point Inside shopping center application.
The retailers are using Point Inside’s Indoor Mobile Ad Platform to spread the word about events and other promotions directly to shoppers based on their location. The promotions are pull-based, meaning the consumer initiates the query to view the ad based on interest in a particular store or brand.
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","iv":"704c01003838c81d365ab95284bb5474","s":"c40499c5b5dff5c6"}