Leading retailers Nordstrom, kate spade new york, AT&T and T-Mobile USA are using location-based advertising in the Point Inside shopping center application.
The retailers are using Point Inside’s Indoor Mobile Ad Platform to spread the word about events and other promotions directly to shoppers based on their location. The promotions are pull-based, meaning the consumer initiates the query to view the ad based on interest in a particular store or brand.
{"ct":"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","iv":"4d1ceeb0fe64bb2381927a7e12c89663","s":"af222f10e49b388f"}