Leading retailers Nordstrom, kate spade new york, AT&T and T-Mobile USA are using location-based advertising in the Point Inside shopping center application.
The retailers are using Point Inside’s Indoor Mobile Ad Platform to spread the word about events and other promotions directly to shoppers based on their location. The promotions are pull-based, meaning the consumer initiates the query to view the ad based on interest in a particular store or brand.
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","iv":"447c9309ea983df5d6026bc81418fbe7","s":"4476de3bb8f507cf"}