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Mobile

Nordstrom aims for aspirational consumers via mobile gaming app

February 21, 2012

 

By Rachel Lamb

Department store chain Nordstrom is targeting aspirational consumers through mobile banner advertisements for its Nordstrom Rack locations in the popular gaming application, Words With Friends.

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  1. ‘Hermès in the Making’ pop-up continues world tour in Zurich
  2. Artist Esther Mahlangu to debut new work at SCOPE Art Show’s 2024 Miami edition
  3. Nearly 40pc of fashion execs foresee industry conditions worsening in 2025: McKinsey
  4. Bentley anticipates first electric SUV, arriving in 2026
  5. Burberry appoints new chief product merchandising officer
  6. Lanvin official outfitter of AS Monaco basketball team
  7. Improving mine-to-market traceability remains critical: Natural Diamond Council
  8. Marina Bay Sands goes ‘Above Beyond' with multimillion-dollar rebrand
  9. LVMH partners with Swire Properties towards sustainability in China
  10. First-half sales at Richemont flatten as spending in China recedes
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