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Jewelry

Nirav Modi pops the question in playful narrative

February 15, 2017

Nirav Modi's "Say Yes, Forever" campaign Nirav Modi's "Say Yes, Forever" campaign

 

By Sarah Jones

Indian jeweler Nirav Modi is injecting humor into an orchestrated proposal plot to make a relatable appeal for its bridal collection.

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  1. Luxury Unfiltered: Hermès and Patek Philippe prove trust is the true luxury
  2. The Ritz Carlton, Missoni launch beach club in Bali
  3. Off the Cuff: A Q&A with Steinway & Sons' Ben Steiner
  4. Ferrari, Chivas Regal forge multiyear partnership
  5. Bentley renovates countryside estate in Cheshire
  6. Erewhon to pilot pop-up juice bar in Las Vegas during F1 weekend
  7. ‘Copy Nothing’ campaign defines next era at Jaguar
  8. Baccarat pulls incoming CEO from Printemps
  9. ‘Hermès in the Making’ pop-up continues world tour in Zurich
  10. Ginori 1735, St. Regis Hotels partner to scale branded cafe concept
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