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Internet

Nine ways to build CRM with social media

May 26, 2011

 

By Rachel Lamb

saks-facebook-185LONDON – Almost all luxury brands already have a Facebook page, Twitter feed or blog, but having a social network presence is not an end unto itself.

Brands can use social media, a space where a majority of their customers spend much of their time, to further engage and interact with consumers. Since many companies are on social networks, brands must differentiate themselves from their competitors and rise above the noise.

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  1. Diageo unlocks Fusion Partnership Lab applications
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  3. Balmain enlists virtual faces as brand spokesmodels
  4. Tiffany & Co. acquires historic Titanic timepiece at auction
  5. IWC social snow globe stirs up winter memories
  6. Gucci, Adidas tout retro sportiness, chicness in new campaign, collection
  7. Rolex honors anniversary of Rod Laver Arena ahead of Australian Open
  8. Rolex partners with Melbourne’s National Gallery of Victoria
  9. Tiffany keeps it simple to attract interest in New York Times ad
  10. Luxury Unfiltered: The 4E framework is the key to transformative sales success with luxury clients
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