Marketing
December 8, 2017
Kristen Stewart video in a Chanel Instagram post. Image credit: Chanel
By Brielle Jaekel
Brands and content creators have realized the influence of mobile video and its impact on consumers, but marketers still struggle to ascertain exact measurements.
{"ct":"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","iv":"8f9c770cca794772a44cdc987bd0e083","s":"a44de0aa39dfd616"}
Share your thoughts. Click here