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Nov. 19, 2024
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Internet

Nielsen to measure impact of online advertising campaigns

September 28, 2010

Nielsen's new online advertising ratings could be a game-changer

 

By Peter Finocchiaro

The Nielson Co. is looking to bring its audience-measurement acumen to the world of Internet advertising with the release of its Online Campaign Ratings early next year.

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  1. Christofle spotlights two centuries of innovation at Paris' Musée des Arts Décoratifs
  2. Dior welcomes first beauty boutique in North America
  3. ‘Shifting consumer mindsets are set to enable longer-term premiumization’: report
  4. Luxury brands losing ground with younger audiences: Bain
  5. Lexus logs 25 years of 'December to Remember'
  6. Kering launches Generation Award X Jewelry to support sustainable design
  7. Gucci channels spirit of giving
  8. Trinity Investments acquires The Standard, London
  9. Vestiaire Collective partners with influencers to combat fast fashion
  10. Luxury Unfiltered: Crisis or opportunity? Why luxury brands must focus on strategy, not fear
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